The Economics of Marketing (Hardcover)

Martin Carter, Mark Casson, Vivek Suneja

Series: The International Library of Critical Writings in Economics series

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The Economics of Marketing is an authoritative collection of previously published articles which demonstrates the contribution of economics to the field of marketing. It includes articles that deal with the economic history of marketing practices and contains both classical and contemporary economic analyses relevant to marketing management.Topics covered include the history of marketing, channels of distribution, product strategies, promotion and advertising, pricing policy and limiting competition. This volume will be of interest to economists and those academics working in the field of business and management studies and will contribute to a new dialogue between the two disciplines.

General

Imprint:	Edward Elgar Publishing Ltd
Country of origin:	United Kingdom
Series:	The International Library of Critical Writings in Economics series
Release date:	October 1998
Editors:	Martin Carter • Mark Casson • Vivek Suneja
Dimensions:	244 x 169mm (L x W)
Format:	Hardcover
Pages:	768
ISBN-13:	978-1-85898-795-8
Categories:	Books > Business & Economics > Economics > Economic theory & philosophy Books > Business & Economics > Business & management > Business strategy Books > Reference & Interdisciplinary > Encyclopaedias & reference works > Reference works > General Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > History of ideas, intellectual history Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-85898-795-4
Barcode:	9781858987958