The Economics of Marketing is an authoritative collection of
previously published articles which demonstrates the contribution
of economics to the field of marketing. It includes articles that
deal with the economic history of marketing practices and contains
both classical and contemporary economic analyses relevant to
marketing management.Topics covered include the history of
marketing, channels of distribution, product strategies, promotion
and advertising, pricing policy and limiting competition. This
volume will be of interest to economists and those academics
working in the field of business and management studies and will
contribute to a new dialogue between the two disciplines.
General
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