0
Your cart

Your cart is empty

Books > Reference & Interdisciplinary > Encyclopaedias & reference works > Reference works

Buy Now

The Economics of Marketing (Hardcover) Loot Price: R10,855
Discovery Miles 108 550
The Economics of Marketing (Hardcover): Martin Carter, Mark Casson, Vivek Suneja

The Economics of Marketing (Hardcover)

Martin Carter, Mark Casson, Vivek Suneja

Series: The International Library of Critical Writings in Economics series

 (sign in to rate)
Loot Price R10,855 Discovery Miles 108 550 | Repayment Terms: R1,017 pm x 12*

Bookmark and Share

Expected to ship within 12 - 17 working days

The Economics of Marketing is an authoritative collection of previously published articles which demonstrates the contribution of economics to the field of marketing. It includes articles that deal with the economic history of marketing practices and contains both classical and contemporary economic analyses relevant to marketing management.Topics covered include the history of marketing, channels of distribution, product strategies, promotion and advertising, pricing policy and limiting competition. This volume will be of interest to economists and those academics working in the field of business and management studies and will contribute to a new dialogue between the two disciplines.

General

Imprint: Edward Elgar Publishing Ltd
Country of origin: United Kingdom
Series: The International Library of Critical Writings in Economics series
Release date: October 1998
Editors: Martin Carter • Mark Casson • Vivek Suneja
Dimensions: 244 x 169mm (L x W)
Format: Hardcover
Pages: 768
ISBN-13: 978-1-85898-795-8
Categories: Books > Business & Economics > Economics > Economic theory & philosophy
Books > Business & Economics > Business & management > Business strategy
Books > Reference & Interdisciplinary > Encyclopaedias & reference works > Reference works > General
Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > History of ideas, intellectual history
Books > Business & Economics > Business & management > Sales & marketing > General
Promotions
LSN: 1-85898-795-4
Barcode: 9781858987958

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Rapid Fire - Remarkable Miscellany
John Maytham Paperback R350 R328 Discovery Miles 3 280
Guinness World Records 2025
Guiness World Records Hardcover R199 R181 Discovery Miles 1 810
Guinness World Records 2024
Hardcover R199 R181 Discovery Miles 1 810
How To Identify Trees In South Africa
Braam van Wyk, Piet Van Wyk Paperback R380 R351 Discovery Miles 3 510
Your Personal Horoscope 2023
Joseph Polansky Paperback R330 R295 Discovery Miles 2 950
General Surgery
C.J. Mieny Paperback R761 Discovery Miles 7 610
Guinness World Records 2023
Guinness World Records Hardcover R199 R181 Discovery Miles 1 810
Match Annual 2025
"Match" Hardcover R285 R258 Discovery Miles 2 580
Oxford South African School Dictionary…
Paperback  (7)
R299 Discovery Miles 2 990
A Dictionary of Law
Jonathan Law Paperback R353 Discovery Miles 3 530
The South African Aid - Facts & Tips
Isabel Uys Paperback  (1)
R53 Discovery Miles 530
Healthy Vegan - The Cookbook
Niko Rittenau, Sebastian Copien Hardcover R662 R591 Discovery Miles 5 910

See more

Partners