Crisis Communication - A Stakeholder Approach (Hardcover, 1st ed. 2019)

This timely book explores crises as an inevitable part of modern society, which causes ramifications not only for organisations, but also for a diverse range of stakeholders. Addressing the need for organisations to be guided by a stakeholder-oriented approach throughout all phases of the crisis communication process, the author draws upon various business disciplines and covers the management of issues, risk, reputation and relationships. Covering all stages of crisis communication, from pre-crisis to post-crisis, stakeholder engagement is analysed through a series of case studies, with a particular focus on the role of social media. Scholars of corporate communications and business strategy will find this new book undoubtedly useful, and it will be of particular interest to those involved in crisis communication and management.

General

Imprint:	Birkhauser Verlag AG
Country of origin:	Switzerland
Release date:	September 2018
First published:	2019
Authors:	Martin N. Ndlela
Dimensions:	210 x 148 x 12mm (L x W x T)
Format:	Hardcover
Pages:	160
Edition:	1st ed. 2019
ISBN-13:	978-3-319-97255-8
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Business ethics Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Sales & marketing > Public relations Promotions
LSN:	3-319-97255-3
Barcode:	9783319972558

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