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Crisis Communication - A Stakeholder Approach (Hardcover, 1st ed. 2019)
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Crisis Communication - A Stakeholder Approach (Hardcover, 1st ed. 2019)
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This timely book explores crises as an inevitable part of modern
society, which causes ramifications not only for organisations, but
also for a diverse range of stakeholders. Addressing the need for
organisations to be guided by a stakeholder-oriented approach
throughout all phases of the crisis communication process, the
author draws upon various business disciplines and covers the
management of issues, risk, reputation and relationships. Covering
all stages of crisis communication, from pre-crisis to post-crisis,
stakeholder engagement is analysed through a series of case
studies, with a particular focus on the role of social media.
Scholars of corporate communications and business strategy will
find this new book undoubtedly useful, and it will be of particular
interest to those involved in crisis communication and management.
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