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Books > Language & Literature > Language & linguistics > Semantics (meaning)

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Adding Sense - Context and Interest in a Grammar of Multimodal Meaning (Hardcover) Loot Price: R3,061
Discovery Miles 30 610
You Save: R324 (10%)
Adding Sense - Context and Interest in a Grammar of Multimodal Meaning (Hardcover): Mary Kalantzis, Bill Cope

Adding Sense - Context and Interest in a Grammar of Multimodal Meaning (Hardcover)

Mary Kalantzis, Bill Cope

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Was R3,385 Loot Price R3,061 Discovery Miles 30 610 | Repayment Terms: R287 pm x 12* You Save R324 (10%)

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In recent years, with the rise of new media, the phenomenon of 'multimodality' (communication via a number of modes simultaneously) has become central to our everyday interaction. This has given rise to a new kind of literacy that is rapidly gaining ground as an area of research. A companion to Making Sense, which explored the functions of reference, agency and structure in meaning, Adding Sense extends this analysis with two more surrounding functions. It addresses the ways in which 'context' and 'interest' add necessary sense to immediate objects of meaning, proposing a 'transpositional grammar' to account for movement across these different forms of meaning. Adding Sense weaves its way through philosophy, semiotics, social theory and the history of ideas. Its examples cross a range of social contexts, from the meaning universes of the First Peoples, to the new forms of meaning that have emerged in the era of digitally-mediated communication.

General

Imprint: Cambridge UniversityPress
Country of origin: United Kingdom
Release date: May 2020
Authors: Mary Kalantzis • Bill Cope
Dimensions: 234 x 159 x 24mm (L x W x T)
Format: Hardcover
Pages: 398
ISBN-13: 978-1-108-49534-9
Categories: Books > Language & Literature > Language & linguistics > Semantics (meaning) > General
LSN: 1-108-49534-6
Barcode: 9781108495349

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