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Sports Marketing - A Strategic Perspective (Hardcover, 6th edition) Loot Price: R5,577

Discovery Miles 55 770

Repayment Terms: R523 pm x 12*

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Sports Marketing - A Strategic Perspective (Hardcover, 6th edition): Matthew D. Shank, Mark R. Lyberger

Sports Marketing - A Strategic Perspective (Hardcover, 6th edition)

Matthew D. Shank, Mark R. Lyberger

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Loot Price R5,577 Discovery Miles 55 770 | Repayment Terms: R523 pm x 12*

Expected to ship within 12 - 17 working days

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* Strategic approach - from goal-setting and planning to implementation and control * Depth and breadth - substantial enough for any undergraduate or graduate course * Cutting-edge - completely new cases and examples, and new material on e-marketing and technology

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	November 2021
First published:	2022
Authors:	Matthew D. Shank • Mark R. Lyberger
Dimensions:	246 x 174mm (L x W)
Format:	Hardcover
Pages:	796
Edition:	6th edition
ISBN-13:	978-0-367-14164-6
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations > General Books > Sport & Leisure > Sports & outdoor recreation > Sports training & coaching > General Promotions
LSN:	0-367-14164-7
Barcode:	9780367141646