Today's convergent media industries readily produce stories that
span multiple media, telling the tales of superheroes across
comics, film and television, inviting audiences to participate in
the popular universes across cinema, novels, the Web, and more.
This transmedia phenomenon may be a common strategy in Hollywood's
blockbuster fiction factory, tied up with digital marketing and
fictional world-building, but transmediality is so much more than
global movie franchises. Different cultures around the world are
now making new and often far less commercial uses of
transmediality, applying this phenomenon to the needs and
structures of a nation and re-thinking it in the form of cultural,
political and heritage projects. This book offers an exploration of
these national and cultural systems of transmediality around the
world, showing how national cultures - including politics, people,
heritage, traditions, leisure and so on - are informing
transmediality in different countries. The book spans four
continents and twelve countries, looking across the UK, Spain,
Portugal, France, Estonia, USA, Canada, Colombia, Brazil, Japan,
India, and Russia.
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