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Power, Persuasion and Manipulation in Specialised Genres - Providing Keys to the Rhetoric of Professional Communities (Hardcover, New edition)
Loot Price: R2,503
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Power, Persuasion and Manipulation in Specialised Genres - Providing Keys to the Rhetoric of Professional Communities (Hardcover, New edition)
Series: Linguistic Insights, 227
Expected to ship within 12 - 17 working days
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This volume focuses on the study of linguistic manipulation,
persuasion and power in the written texts of professional
communication, to go further into the understanding of how they are
constructed, interpreted, used and exploited in the achievement of
specific goals. Such texts are here contemplated from the stance of
genre theory, which starts from the premise that specialised
communities have a high level of rhetorical sophistication, the
keys to which are offered solely to their members. In particular,
the book investigates the communicative devices that serve the need
of such professions to exert power and manipulation, and to use
persuasion. The perspective adopted in this work does not envisage
power simply as a distant, alienated and alienating supremacy from
above, but as an everyday, socialized and embodied phenomenon. To
attain its goal, the volume brings forth studies on the language of
several professions belonging to various specialised fields such as
law and arbitration, engineering, economics, advertising, business,
politics, medicine, social work, education and the media.
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