In this book, Porto analyzes the role of TV Globo in the
democratization of Brazil. TV Globo, one of the world's largest
media conglomerates, has a dominant position in Brazil's
communications landscape. It also exports telenovelas to more than
130 countries and has established joint ventures with transnational
media conglomerates. Beginning in the mid-1990s, TV Globo began a
process of "opening," replacing its authoritarian model of
journalism with a more independent reporting style. Representations
of Brazil in prime time telenovelas have also shifted. Given this
shift, Porto considers some of the following questions:
What explains these changes in Brazil's most powerful media
company?
How are they related to processes of political and social
democratization?
How did TV Globo's opening affect Brazil's emerging democracy,
especially in terms of the quality of political accountability
mechanisms?
Porto uses the Brazilian case of TV Globo to analyze the larger
links between democratization, civil society mobilization, and
media change in transitional societies.
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