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Books > Social sciences > Sociology, social studies > Gender studies > Women's studies > Feminism
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Tweenhood - Femininity and Celebrity in Tween Popular Culture (Paperback)
Loot Price: R1,388
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Tweenhood - Femininity and Celebrity in Tween Popular Culture (Paperback)
Series: Library of Gender and Popular Culture
Expected to ship within 10 - 15 working days
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A powerful female, pre-adolescent, consumer demographic has emerged
in tandem with girls becoming more visible in popular culture since
the 1990s. Yet the cultural anxiety that this has caused has
received scant academic attention. In Tweenhood, Melanie Kennedy
rectifies this and examines mainstream, pre-adolescent girls'
films, television programmes and celebrities from 2004 onwards,
including A Cinderella Story (2004), Hannah Montana (2006) and Camp
Rock (2008). Her book forges a dialogue between post-feminism, film
and television, celebrity and most importantly; the figure of the
tween. Kennedy examines how these media texts, which are so key to
tween culture, address and construct their target audience by
helping them to 'choose' an appropriately feminine identity.
Tweenhood then, she argues, is transient and a discursive construct
whose unpacking highlights the deification of celebrity and
femininity within its culture.
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