A revealing look at the pleasure we get from hating figures like
politicians, celebrities, and TV characters, showcased in
approaches that explore snark, hate-watching, and trolling The work
of a fan takes many forms: following a favorite celebrity on
Instagram, writing steamy fan fiction fantasies, attending
meet-and-greets, and creating fan art as homages to adored
characters. While fandom that manifests as feelings of like and
love are commonly understood, examined less frequently are the
equally intense, but opposite feelings of dislike and hatred.
Disinterest. Disgust. Hate. This is anti-fandom. It is visible in
many of the same spaces where you see fandom: in the long lines at
ComicCon, in our politics, and in numerous online forums like
Twitter, Tumblr, Reddit, and the ever dreaded comments section.
This is where fans and fandoms debate and discipline. This is where
we love to hate. Anti-Fandom,a collection of 15 original and
innovative essays, provides a framework for future study through
theoretical and methodological exemplars that examine anti-fandom
in the contemporary digital environment through gender, generation,
sexuality, race, taste, authenticity, nationality, celebrity, and
more. From hatewatching Girls and Here Comes Honey Boo Boo to
trolling celebrities and their characters on Twitter, these
chapters ground the emerging area of anti-fan studies with a
productive foundation. The book demonstrates the importance of
constructing a complex knowledge of emotion and media in fan
studies. Its focus on the pleasures, performances, and practices
that constitute anti-fandom will generate new perspectives for
understanding the impact of hate on our identities, relationships,
and communities.
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