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Advances in Tourism Destination Marketing - Managing Networks (Paperback)
Loot Price: R1,529
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Advances in Tourism Destination Marketing - Managing Networks (Paperback)
Series: Advances in Tourism
Expected to ship within 12 - 17 working days
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This volume provides original insight into the operational
opportunities, challenges and constraints in managing Tourism
Destination Marketing. It explores how the various tourist
destination systems including tourist, places (as seen by the
tourist), public and private tourism organisations and the social
and physical environment can effectively communicate and co operate
together at a profit for each. Advances in Destination Marketing
offers a comprehensive review of a wide range of aspects related to
marketing tourism products including networks in destinations,
consumer experiences in destinations, destination branding,
destination image, events in destinations and destination tourism
products. Throughout the book a network analysis perspective is
applied to offer alternative solutions of how each system can share
network knowledge and system knowledge so profits can be created
effectively and maximised. The exploration of new topics such as
Destination Networks and Destination Branding as well as original
international empirical research and case studies from well known
researchers in the area, provides new thinking on Marketing Tourism
Destinations. The relevance of the arguments and the salient
conclusions are valuable in the study of an ever dynamic and
burgeoning industry. This stimulating volume will be of interest to
higher level students, academics, researchers within Tourism and
practitioners in the industry.
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