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Books > Social sciences > Sociology, social studies > Social institutions > Leisure
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Aspects of Tourist Behavior (Hardcover, Unabridged edition)
Loot Price: R1,649
Discovery Miles 16 490
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Aspects of Tourist Behavior (Hardcover, Unabridged edition)
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As in other fields of research, the behaviour of consumers has also
received a great deal of attention in tourism research over the
past few decades due to its growing importance in the efficient
marketing and management of tourism operations. The rapid
development of IT applications and the equally swift changes of
needs and wants have influenced consumers in terms of the behaviour
involved in searching for information and in decision-making
processes. As such, this book encompasses a collection of chapters
addressing various aspects of tourist behaviour, from
need-recognition to post-consumption, supported through selected
practical examples from a range of countries, such as Portugal,
Italy, New Zealand, Jamaica, Taiwan, Malaysia, and South Africa,
among others. The book, systematic in structure and thorough in
content, is very useful for people who wish to improve and update
their current knowledge of tourist behaviour, and also to those
carrying out further research on this field.
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