A concise introduction to the evolution of communication media,
past, present, and future, this book is unique in that it treats
both mass media-radio, television, and print-and interpersonal
media-telephony, computer communication, and new technologies. The
first part of The Evolution of Media describes the history and
development of media technology. The second and third parts of the
book develop a taxonomy for media and compare their technological
requirements, applications, and other significant elements. The
fourth part presents a simple methodology to help predict the
success of new media products and services, using sample analyses
to illustrate the process. The Evolution of Media is a useful
supplement for foundational courses in mass communication and
communication history, as well as a primer for anyone interested in
understanding the big picture of communication media.
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