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Marketing Madness - A Survival Guide for a Consumer Society (Hardcover) Loot Price: R3,988
Discovery Miles 39 880
Repayment Terms: R374 pm x 12*
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Marketing Madness - A Survival Guide for a Consumer Society (Hardcover): Michael F. Jacobson, Laurie Ann Mazur, Ralph Nader

Marketing Madness - A Survival Guide for a Consumer Society (Hardcover)

Michael F. Jacobson, Laurie Ann Mazur, Ralph Nader

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Loot Price R3,988 Discovery Miles 39 880 | Repayment Terms: R374 pm x 12*

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In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team-and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: April 2019
First published: 1995
Authors: Michael F. Jacobson • Laurie Ann Mazur • Ralph Nader
Format: Hardcover
Pages: 262
ISBN-13: 978-0-367-00907-6
Categories: Books > Social sciences > Sociology, social studies > Social institutions > General
Books > Social sciences > Sociology, social studies > Social issues > General
LSN: 0-367-00907-2
Barcode: 9780367009076

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