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The Planetary Bargain - Corporate Social Responsibility Matters (Paperback, New)
Loot Price: R1,243
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The Planetary Bargain - Corporate Social Responsibility Matters (Paperback, New)
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Corporate scandals and lack of confidence in our largest
institutions mean that corporate social responsibility (CSR) now
matters more than ever. Encroaching on CSR are concepts such as
corporate sustainability and corporate citizenship, and older
concerns with business ethics, business in society and the ethical
corporation. This significantly revised and updated version of The
Planetary Bargain explains the relations among these concepts and
reflects the author's new ideas and their new context. Enterprises
across the world are waking up to the need for social
responsibility towards shareholders and potential investors,
managers and other employees, customers, business partners and
contractors or suppliers, the natural environment and the
communities within which they operate, including national
governments and non-governmental organizations. Drawing on case
studies of international companies and analysis of research from
the past two decades, The Planetary Bargain shows how corporations
can preserve their profitability while treating all stakeholders
ethically and responsibly. It suggests a cooperative CSR strategy
which creates prosperity for corporations and for the people they
serve. It presents the case for a worldwide agreement, or
'planetary bargain', between private and public sectors, arguing
that it is good for business and essential for future prosperity
and stability.
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