An anonymous musician plays Pachelbel's Canon on the electric
guitar in a clip that has been viewed over sixty million times. The
Dramatic Gopher is viewed over sixteen million times, as is a
severely inebriated David Hasselhoff attempting to eat a hamburger.
Over 800 variations, parodies, and parodies-of-parodies are
uploaded of Beyonce Knowles' Single Ladies dance. Tay Zonday sings
Chocolate Rain in a video viewed almost forty million times and
scores himself a record deal. Obama Girl enters the political arena
with contributions such as I Got a Crush on Obama and gets coverage
in mainstream news networks. In "Watching YouTube," Michael
Strangelove provides a broad overview of the world of amateur
online videos and the people who make them. Dr. Strangelove, the
Governor General Literary Award-nominated author that Wired
Magazine called a 'guru of Internet advertising, ' describes how
online digital video is both similar to and different from
traditional home-movie-making and argues that we are moving into a
post-television era characterized by mass participation.
Strangelove draws from television, film, cultural, and media
studies to help define an entirely new field of research. Online
practices of representation, confessional video diaries, gendered
uses of amateur video, and debates over elections, religion, and
armed conflicts make up the bulk of this groundbreaking study,
which is supplemented by an online blog at strangelove.com/blog. An
innovative and timely study, "Watching YouTube" raises questions
about the future of cultural memory, identity, politics, warfare,
and family life when everyday representational practices are
altered by four billion cameras in the hands of ordinary
people.
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