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Pricing Tactics, Strategies, and Outcomes (Hardcover, illustrated edition)
Loot Price: R18,096
Discovery Miles 180 960
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Pricing Tactics, Strategies, and Outcomes (Hardcover, illustrated edition)
Series: Business Economics series
Expected to ship within 12 - 17 working days
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The economics literature on pricing and pricing tactics has made
huge progress in the last few decades mostly due to the influence
of the asymmetric information and game theory revolutions in
microeconomic theory. This authoritative two volume collection
brings together some classic contributions which predate these
revolutions, and older and newer papers which have employed these
modern techniques to further our understanding of how pricing works
in real world settings. Pricing Tactics, Strategies, and Outcomes
approaches the subject mainly from the theoretical perspective, but
includes also some important empirical papers. Important topics
covered include entry deterrence, reputation formation, product
line pricing, collusive behavior, tying and bundling, leasing, and
sales and couponing strategies. The book should prove a useful
reference tool for marketing students and faculty interested in the
literature on pricing.
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