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Strategic Management in Sport (Hardcover)
Loot Price: R4,134
Discovery Miles 41 340
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Strategic Management in Sport (Hardcover)
Expected to ship within 12 - 17 working days
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What role can strategic thinking play in contemporary sport
management? It can be the difference between leading or languishing
- it's that important! Covering sport at all levels, from
community-based sport to elite sport, this is the first textbook to
focus on strategic management in a sport context. The book
introduces the fundamentals of strategic planning, environmental
analyses, strategic direction and leadership, strategy formulation
and selection, implementation, strategic control, and change
management. Designed to encourage students to develop a strategic
mindset, as well as critical thinking and problem-solving skills,
the book unpacks key concepts such as leadership, governance,
organizational change, and the multiple layers of strategy in
sport. Full of real-world case studies from diverse, international
sport business environments, and useful pedagogical features such
as review questions and guides to online resources, this is an
essential text for any sport management course and an invaluable
resource for sport development, recreation management, or events
management courses.
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