Benchmarking for Best Practice uses up-to-the-minute case-studies
of individual companies and industry-wide quality schemes to show
how and why implementation has succeeded. For any practitioner
wanting to establish best practice in a wide variety of business
areas, this book makes essential reading. It is also an ideal
textbook on the applications of TQM since it describes concepts,
covers definitions and illustrates the applications with first-hand
examples. Professor Mohamed Zairi is an international expert and
leading figure in the field of benchmarking. His pioneering work in
this area led to the implementation of sixty comprehensive
benchmarking projects in companies worldwide. He has written
several books on this subject including 'Practical Benchmarking' in
1992.
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