Logos form an essential part of brand identity - the allow people
to quickly and easily identify and connect with a brand, its
products and service. But logos need to be more than just
eye-catching, they also need to complement the values and ideals of
the company/brand they represent. This volume brings together
designers and design firms from around the world, and showcases how
they have overcome the challenges of logo design to create truly
outstanding works that speak to both consumers and business.
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