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Perceptions of Retailing in Early Modern England (Hardcover, New edition)
Loot Price: R4,433
Discovery Miles 44 330
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Perceptions of Retailing in Early Modern England (Hardcover, New edition)
Series: The History of Retailing and Consumption
Expected to ship within 12 - 17 working days
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Whilst there has been much recent scholarly work on retailing
during the early modern period, less is known about how people at
the time perceived retailing, both as onlookers, artists and
commentators, and as participants. Centred on the general theme of
perceptions, the authors address this gap in our knowledge by
looking at a different aspect of consumption. They focus on two
ancillary themes: the first is location and how contemporaries
perceived the settlements in which there were shops; the other is
distance. Pictures, prints, novels, diaries and promotional
literature of the tradespeople themselves provide much of the
evidence. Many of these sources are not new to historians, but they
have not been scrutinized and analysed with the questions in mind
that are posed here. The methodology to be employed has been
developed by Nancy Cox over the last decade, and is used
successfully in her book The Complete Tradesman and in the
compilation of the forthcoming Dictionary of Traded Goods and
Commodities 1550-1800. This book will find a ready market with
scholars concerned with British social and economic history in the
early modern period. Although it is first and foremost a book
written by historians for historians, it nevertheless borrows
concepts and approaches from various disciplines concerned with
theories of consumption, material culture and representational art.
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