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The Absolute Essentials of Entrepreneurship (Hardcover) Loot Price: R1,662
Discovery Miles 16 620
Repayment Terms: R156 pm x 12*
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The Absolute Essentials of Entrepreneurship (Hardcover): Nerys Fuller-Love

The Absolute Essentials of Entrepreneurship (Hardcover)

Nerys Fuller-Love

Series: Absolute Essentials of Business and Economics

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Loot Price R1,662 Discovery Miles 16 620 | Repayment Terms: R156 pm x 12*

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Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This short-form textbook focuses on the absolute essential elements of the field, covering theory and practice. Illuminating the development of entrepreneurship, the author also concisely introduces the entrepreneurial personality and some of the additional hurdles faced by female and minority entrepreneurs. The central role of creativity, innovation and culture are also examined as well as entrepreneurial strategies for finance and marketing. This short text provides a unique expert overview for students of entrepreneurship, whilst the practical insights will also be useful in applications for budding entrepreneurs.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Absolute Essentials of Business and Economics
Release date: July 2020
First published: 2020
Authors: Nerys Fuller-Love
Dimensions: 216 x 138 x 18mm (L x W x T)
Format: Hardcover
Pages: 114
ISBN-13: 978-0-367-35332-2
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
Books > Business & Economics > Business & management > Business mathematics & systems > General
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LSN: 0-367-35332-6
Barcode: 9780367353322

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