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Bidding for Development - How the Olympic Bid Process Can Accelerate Transportation Development (Hardcover, 2014 ed.)
Loot Price: R2,906
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Bidding for Development - How the Olympic Bid Process Can Accelerate Transportation Development (Hardcover, 2014 ed.)
Series: Sports Economics, Management and Policy, 9
Expected to ship within 10 - 15 working days
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In 2012, over four billion people tuned in to watch the London
Summer Olympics. As the single largest mega-event in the world, the
Olympics has the power to captivate the global imagination. Long
before athletes vie for a gold medal, however, competition between
cities eager to host the Games kicks off with a rigorous bid
process. The lengthy and expensive endeavor to host the Olympics is
as high-stakes as any sporting event. Rather than encouraging
cities to refrain from bidding, Bidding for Development takes a
policy approach that challenges stakeholders to bid responsibly and
strategically in pursuit of concrete outcomes. Every bid city has
the potential to accelerate long-term transportation development
through a strategic and robust planning process. This book
concentrates on the phenomenon of repeat Olympic bids and the
opportunities that may come from bidding, particularly for those
cities that never win the Games. In this context, Bidding for
Development explores the intersection between transportation
infrastructure development, the Olympic bid process, and the
resulting legacies experienced by bid losers. The findings address
the central question: how can participating in the Olympic bid
process accelerate transportation development regardless of the bid
result? In response, this book presents a Bid Framework outlining
how and when cities may use the bid to unite resources, align
transportation priorities, and empower leaders to achieve urban
development objectives in preparation for the Olympic bid. The Bid
Framework is then applied to two case studies, Manchester and
Istanbul, to examine each bid loser's effectiveness in using the
bid process to catalyze transportation development. Concurrently,
the book takes into consideration how the International Olympic
Committee's evolving bid regulations and requirements relate to
urban development and positive social legacy. Bidding for
Development delivers actionable recommendations for all Olympic
stakeholders to improve the value of the bid process and
transportation benefits beyond the Games.
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