Strategy creates competitive advantage. People and a culture of
innovation sustain it. Technology and communications are the means
by which it is delivered. If we are creating most of our
competitive advantage at the strategic planning stage, why are we
spending so little time on this and so much time on technology?
This book is not about why you should digitally transform and
become more strategic; it's about how. It lays out the steps that
must be taken, the data that should be used, and the decision tree
to be followed. Following the principles laid out in this book
allows organizational leaders, marketers, and technologists to talk
at a high strategic level without getting bogged down in the
tactics and delivery that consumes most of the time, attention, and
activity in the modern workplace. Use The Seven Principles of
Digital Business Strategy to define the direction of travel for
your business in today's digital economy.
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