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Media and Society - Power, Platforms, and Participation (Paperback, 2nd Revised edition)
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Media and Society - Power, Platforms, and Participation (Paperback, 2nd Revised edition)
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How do media platforms organise social life? How do media empower
or disempower our identities? How do we understand the impact of
algorithms? How are media audiences produced and managed? Media
& Society introduces the role of the media in social, cultural,
political and economic life, unpacking the increasing entanglement
of digital media technology with our everyday lives. It explores
the relationship between meaning and power in an age of
participatory culture, social media and digital platforms. An age
where we both create and consume content, and where we both give
and gain attention - translating our social lives into huge flows
of data. Associate Professor Nicholas Carah shows how a critical
approach to power helps us not only to understand the role media
play in shaping the social, but also how we can become critically
informed media citizens ourselves, able to participate and be heard
in meaningful ways. Media & Society expertly introduces all the
key concepts and ideas you need to know, and then puts theory into
practice by tying them to contemporary case studies. From using
Ghostery to track how your personal data is being collected, to
exploring misinformation on social media via Youtube, to the
reality of internships and freelancing in today's digital media
industry. It is essential reading for students of media,
communication and cultural studies.
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