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Influence and Persuasion (HBR Emotional Intelligence Series) (Paperback)
Loot Price: R271
Discovery Miles 2 710
You Save: R24
(8%)
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Influence and Persuasion (HBR Emotional Intelligence Series) (Paperback)
Series: HBR Emotional Intelligence Series
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List price R295
Loot Price R271
Discovery Miles 2 710
You Save R24 (8%)
Expected to ship within 12 - 17 working days
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Changing hearts is an important part of changing minds. Research
shows that appealing to human emotion can help you make your case
and build your authority as a leader. This book highlights that
research and shows you how to act on it, presenting both
comprehensive frameworks for developing influence and small, simple
tactics you can use to convince others every day. This volume
includes the work of: Nick Morgan Robert Cialdini Linda A. Hill
Nancy Duarte This collection of articles includes "Understand the
Four Components of Influence," by Nick Morgan; "Harnessing the
Science of Persuasion," by Robert Cialdini; "Three Things Managers
Should Be Doing Every Day," by Linda A. Hill and Kent Lineback;
"Learning Charisma," by John Antonakis, Marika Fenley, and Sue
Liechti; "To Win People Over, Speak to Their Wants and Needs," by
Nancy Duarte; "Storytelling That Moves People," an interview with
Robert McKee by Bronwyn Fryer; "The Surprising Persuasiveness of a
Sticky Note," by Kevin Hogan; and "When to Sell with Facts and
Figures, and When to Appeal to Emotions," by Michael D. Harris. How
to be human at work. The HBR Emotional Intelligence Series features
smart, essential reading on the human side of professional life
from the pages of Harvard Business Review. Each book in the series
offers proven research showing how our emotions impact our work
lives, practical advice for managing difficult people and
situations, and inspiring essays on what it means to tend to our
emotional well-being at work. Uplifting and practical, these books
describe the social skills that are critical for ambitious
professionals to master.
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