Books > Social sciences > Education > Higher & further education
|
Buy Now
Expanding the Donor Base in Higher Education - Engaging Non-Traditional Donors (Paperback, New)
Loot Price: R1,499
Discovery Miles 14 990
|
|
Expanding the Donor Base in Higher Education - Engaging Non-Traditional Donors (Paperback, New)
Expected to ship within 12 - 17 working days
|
Winner of the Association of Fundraising Professionals 2014
Skystone Partners Research Prize in Philanthropy and Fundraising
Traditionally, institutions have relied on wealthy White men to
reach their fundraising goals. But as state investment in public
higher education lessens and institutions look to philanthropy to
move from excellence to eminence, advancement officers continually
need to engage all populations, including many that have
historically been excluded from fundraising strategies. Based on
theory, research, and past practice, Expanding the Donor Base in
Higher Education explores how colleges and universities can build
culturally sensitive fundraising and engagement strategies. This
edited book presents emerging research on different communities
that have not traditionally been approached for
fundraising-including Lesbian, Gay, Bisexual, Transgender, and
Queer (LGBTQ) alumni, African Americans, Latinos, graduate
students, young alumni, women, and faculty donors. Chapters discuss
and analyze successful programs and provide practical suggestions
and strategies to create and implement fundraising programs that
engage these new donor populations. Expanding the Donor Base in
Higher Education is an essential resource for any institution
looking to expand their pool of donors and cultivate a more
philanthropic mindset among alumni and students.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.