Expanding the Donor Base in Higher Education - Engaging Non-Traditional Donors (Hardcover, New)

Winner of the Association of Fundraising Professionals 2014 Skystone Partners Research Prize in Philanthropy and Fundraising Traditionally, institutions have relied on wealthy White men to reach their fundraising goals. But as state investment in public higher education lessens and institutions look to philanthropy to move from excellence to eminence, advancement officers continually need to engage all populations, including many that have historically been excluded from fundraising strategies. Based on theory, research, and past practice, Expanding the Donor Base in Higher Education explores how colleges and universities can build culturally sensitive fundraising and engagement strategies. This edited book presents emerging research on different communities that have not traditionally been approached for fundraising-including Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ) alumni, African Americans, Latinos, graduate students, young alumni, women, and faculty donors. Chapters discuss and analyze successful programs and provide practical suggestions and strategies to create and implement fundraising programs that engage these new donor populations. Expanding the Donor Base in Higher Education is an essential resource for any institution looking to expand their pool of donors and cultivate a more philanthropic mindset among alumni and students.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	April 2013
First published:	2013
Editors:	Noah D. Drezner
Dimensions:	229 x 152 x 23mm (L x W x T)
Format:	Hardcover
Pages:	224
Edition:	New
ISBN-13:	978-0-415-53398-0
Categories:	Books > Social sciences > Education > Organization & management of education > Funding of education Books > Social sciences > Education > Higher & further education > General Promotions
LSN:	0-415-53398-8
Barcode:	9780415533980

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!