This book is about the relationship between media and
globalization, explored through the unique study of the global
expansion of Discovery Communications, spearheaded by the Discovery
Channel, one of the world's largest providers of factual television
programming and media content. The book argues that the study of
Discovery's relationship with globalization provides both a
specific and a more general practical and theoretical understanding
of how the processes of increased linking and interweaving of media
and communications unfold and develop, as well as some of the
consequences of this.
General
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