Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Economics

Buy Now

Integrated Brand Marketing and Measuring Returns (Paperback, 1st ed. 2010) Loot Price: R1,539
Discovery Miles 15 390
Repayment Terms: R144 pm x 12*
Add to cart
Integrated Brand Marketing and Measuring Returns (Paperback, 1st ed. 2010): P. Kitchen

Integrated Brand Marketing and Measuring Returns (Paperback, 1st ed. 2010)

P. Kitchen

 (sign in to rate)
Loot Price R1,539 Discovery Miles 15 390 | Repayment Terms: R144 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: August 2016
First published: 2010
Editors: P. Kitchen
Dimensions: 216 x 140 x 11mm (L x W x T)
Format: Paperback
Pages: 181
Edition: 1st ed. 2010
ISBN-13: 978-1-349-36705-4
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > Market research
Promotions
LSN: 1-349-36705-2
Barcode: 9781349367054

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners