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Integrated Brand Marketing and Measuring Returns (Paperback, 1st ed. 2010) Loot Price: R1,469
Discovery Miles 14 690
Repayment Terms: R138 pm x 12*
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Integrated Brand Marketing and Measuring Returns (Paperback, 1st ed. 2010): P. Kitchen

Integrated Brand Marketing and Measuring Returns (Paperback, 1st ed. 2010)

P. Kitchen

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Loot Price R1,469 Discovery Miles 14 690 | Repayment Terms: R138 pm x 12*

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A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: August 2016
First published: 2010
Editors: P. Kitchen
Dimensions: 216 x 140 x 11mm (L x W x T)
Format: Paperback
Pages: 181
Edition: 1st ed. 2010
ISBN-13: 978-1-349-36705-4
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN: 1-349-36705-2
Barcode: 9781349367054

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