Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Economics

Buy Now

Integrated Brand Marketing and Measuring Returns (Paperback, 1st ed. 2010) Loot Price: R1,580
Discovery Miles 15 800
Repayment Terms: R148 pm x 12*
Add to cart
Integrated Brand Marketing and Measuring Returns (Paperback, 1st ed. 2010): P. Kitchen

Integrated Brand Marketing and Measuring Returns (Paperback, 1st ed. 2010)

P. Kitchen

 (sign in to rate)
Loot Price R1,580 Discovery Miles 15 800 | Repayment Terms: R148 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: August 2016
First published: 2010
Editors: P. Kitchen
Dimensions: 216 x 140 x 11mm (L x W x T)
Format: Paperback
Pages: 181
Edition: 1st ed. 2010
ISBN-13: 978-1-349-36705-4
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN: 1-349-36705-2
Barcode: 9781349367054

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Great Johannesburg - What Happened? How To Save An African Economic Giant (Paperback): Nickolaus Bauer
Great Johannesburg - What Happened? How…
Nickolaus Bauer Paperback R330 R240 Discovery Miles 2 400
The Dirty Secrets Of The Rich And Powerful - Exposing The Dark Side Of Capitalism (Paperback): James-Brent Styan
The Dirty Secrets Of The Rich And…
James-Brent Styan Paperback R290 R205 Discovery Miles 2 050
Better Choices - Ensuring South Africa's Future (Paperback): Greg Mills, Mcebisi Jonas, Haroon Bhorat, Ray Hartley
Better Choices - Ensuring South Africa's…
Greg Mills, Mcebisi Jonas, … Paperback R350 R301 Discovery Miles 3 010
Eight Days In July - Inside The Zuma Unrest That Set South Africa Alight (Paperback): Qaanitah Hunter, Kaveel Singh, Jeff Wicks
Eight Days In July - Inside The Zuma…
Qaanitah Hunter, Kaveel Singh, … Paperback  (1)
 R340 R292 Discovery Miles 2 920
bundle available
The Asian Aspiration - Why And How Africa Should Emulate Asia (Paperback): Greg Mills, Olusegun Obasanjo, Hailemariam Desalegn,...
The Asian Aspiration - Why And How…
Greg Mills, Olusegun Obasanjo, … Paperback R350 R273 Discovery Miles 2 730
The Future - More Than 80 Key Trends For South Africa (Paperback): Dion Chang, Bronwyn Williams, Faeeza Khan
The Future - More Than 80 Key Trends For…
Dion Chang, Bronwyn Williams, … Paperback R350 R255 Discovery Miles 2 550
Africa's Business Revolution - How to Succeed in the World's Next Big Growth Market (Hardcover): Acha Leke, Mutsa...
Africa's Business Revolution - How to…
Acha Leke, Mutsa Chironga, … Hardcover  (1)
 R766 R659 Discovery Miles 6 590
Closing The Gap - The Fourth Industrial Revolution In Africa (Paperback): Tshilidzi Marwala
Closing The Gap - The Fourth Industrial…
Tshilidzi Marwala Paperback R604 Discovery Miles 6 040
Black Tax - Burden Or Ubuntu? (Paperback): Niq Mhlongo
Black Tax - Burden Or Ubuntu?
Niq Mhlongo Paperback  (2)
 R285 R228 Discovery Miles 2 280
Race, Class And The Post-Apartheid Democratic State (Paperback): John Reynolds, Ben Fine, Robert van Niekerk
Race, Class And The Post-Apartheid…
John Reynolds, Ben Fine, … Paperback R290 R227 Discovery Miles 2 270
South Africa's Corporatised Liberation - A Critical Analysis Of The ANC In Power (Paperback): Dale T. McKinley
South Africa's Corporatised Liberation…
Dale T. McKinley Paperback  (1)
 R280 R219 Discovery Miles 2 190
The Other End Of The Telescope - How To Increase The Metabolic Rate And Success Of Your Business (Paperback): Ian Russell
The Other End Of The Telescope - How To…
Ian Russell Paperback R250 R200 Discovery Miles 2 000

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners