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Examining the Role of Well-Being in the Marketing Discipline (Hardcover)
Loot Price: R2,984
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Examining the Role of Well-Being in the Marketing Discipline (Hardcover)
Series: Research in Occupational Stress and Well Being
Expected to ship within 12 - 17 working days
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Volume 17 of Research in Occupational Stress and Well Being is
focused on the stress and well-being related to the marketing
discipline. This volume is focused on the connections between
employee stress, health, and well-being as it relates to marketing,
sales, and customers. We have 7 chapters devoted to critical topics
such as internal selling, stress at the consumer-employee
interface, how leaders can affect the customer experience, and the
unique stressors associated with being a persuasion agent. Further,
we have two comprehensive empirical reviews of topics in this
domain. The first examines the degree to which positive psychology
constructs relate to sales performance. The second examines
customer mistreatment towards employees and how it impacts their
well-being. The final chapter takes a more practitioner perspective
and examines the importance of taking into account stress tolerance
when selecting and training sales personnel. The objective of this
series is to promote theory and research in the increasingly
growing area of occupational stress, health and well-being, and in
the process, to bring together and showcase the work of the best
researchers and theorists who contribute to this area. Questions of
work stress and well-being span many disciplines and many
specialized journals. One of the virtues of this series has been to
provide a multidisciplinary and international platform that gives a
thorough and critical assessment of knowledge, and major gaps in
knowledge, on occupational stress and well-being.
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