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The Digital Glocalization of Entertainment - New Paradigms in the 21st Century Global Mediascape (Paperback, 2012 ed.)
Loot Price: R2,747
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The Digital Glocalization of Entertainment - New Paradigms in the 21st Century Global Mediascape (Paperback, 2012 ed.)
Series: The Economics of Information, Communication, and Entertainment, 3
Expected to ship within 10 - 15 working days
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In this volume, Paolo Sigismondi explores the dynamics of global
media and entertainment, specifically analyzing the implications of
the global rise of non-scripted entertainment (as reality TV
programs) and the impact and consequences of the Information and
Communication Technology (ICT) revolution on the content, delivery
platforms, and overall business models of the media and
entertainment landscape. This work aims at bridging the gap between
media theories and industry practices in a rapidly evolving global
mediascape, building on scholarship in the field and enriched by
case studies and insights from business practice. This work
demonstrates that the paradigms of the landscape are shifting,
introducing the digital "glocalization" of entertainment, through
which successful media crossing national and cultural borders
incorporate both global and local features. Key questions raised
include: Is the ICT revolution an example of disruptive technology
for the global media and entertainment industry? Is the existing
status quo challenged, and in, particular Hollywood's global
leadership? What are the global entities emerging as Hollywood's
main competitors in this technologically evolving landscape?
Sigismondi argues that as new players are entering the field, new
threats to Hollywood's dominance are emerging. The global leaders
in non-scripted entertainment, for example, are European-based
global entities operating outside the Hollywood system. Meanwhile,
the ICT revolution is modifying the contours and boundaries of the
global mediascape. Sigismondi's approach provides unique insight
into how the forces of technology and globalization are
transforming television, cinema, and online entertainment.
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