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Innovations and Institutions - An Institutional Perspective on the Innovative Efforts of Banks and Insurance Companies (Paperback)
Loot Price: R1,513
Discovery Miles 15 130
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Innovations and Institutions - An Institutional Perspective on the Innovative Efforts of Banks and Insurance Companies (Paperback)
Series: Routledge Studies in Innovation, Organizations and Technology
Expected to ship within 12 - 17 working days
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Using institutional theory to explain innovation and merging
academic and critical analysis with practical recommendations, this
book provides a full and rich account of how new products are
brought to market; considering both the successes and failures in
equal measure. This book takes the meeting point of two seemingly
incongruous schools of theoretical thought to enlighten the debate
surrounding product innovation. In doing so it: illustrates how
institutional forces come to shape the interest, priorities and
behaviour of organizational members in the development and
implementation process of incremental product innovation
investigates the failed innovative attempts of established
organizations demonstrates the importance of organizational and
intra-organizational forces for innovative success. The insight it
offers into the organization of product innovation processes in the
financial services sector and the guidelines it sets up for their
improvement makes Innovation and Institutions essential reading for
those working in or studying the banking, finance and insurance
sector who have an interest in innovation studies.
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