Fred Harvey and the Santa Fe Railway teamed up to develop tourism
in the American Southwest from the late 1880s to the 1960s. These
two companies formed an interdependent alliance that welcomed
travelers thirsty for a civilized "western experience." The Harvey
Company provided first class food served by friendly "Harvey Girls"
on the trains and offered grand accommodations near the stations,
and both Fred Harvey and the Santa Fe energetically promoted the
Southwest through marketing strategies, including hundreds of
postcard images of scenic landscapes and historic cultures in New
Mexico and Arizona.Over 285 color images and a clear text offer a
brief history of the Santa Fe Railway and the Fred Harvey Company
as they promoted Santa Fe, Albuquerque, the Grand Canyon, the
region's Native American cultures, and International expositions
outside the Southwest. Approximate ages of each postcard and
associated values make the book a useful resource for postcard
collectors as well as history buffs. Come along on the ride and
enjoy the scenery.
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