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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Printing, packaging & reprographic industry
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Illuminating Letters - Typography and Literary Interpretation (Paperback)
Loot Price: R1,090
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Illuminating Letters - Typography and Literary Interpretation (Paperback)
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What do we read when we read a text? The author's words, of course,
but is that all? The prevailing publishing ethic has insisted that
typography-the selection and arrangement of type and other visual
elements on a page-should be an invisible, silent, and deferential
servant to the text it conveys. This book contests that
conventional point of view. Looking at texts ranging from the King
James Bible to contemporary comic strips, the contributors to
Illuminating Letters examine the seldom considered but richly
revealing relationships between a text's typography and its
literary interpretation. The essays assume no previous typographic
knowledge or expertise; instead they invite readers primarily
concerned with literary and cultural meanings to turn a more
curious eye to the visual and physical forms of a specific text or
genre. As the contributors show, closer inspection of those forms
can yield fresh insights into the significance of a text's material
presentation, leading readers to appreciate better how presentation
shapes understandings of the text's meanings and values. The case
studies included in the volume amplify its two overarching themes:
one set explores the roles of printers and publishers in
manipulating, willingly or not, the meaning and reception of texts
through typographic choices; the other group examines the efforts
of authors to circumvent or subvert such mediation by directly
controlling the typographic presentation of their texts. Together
these essays demonstrate that choices about type selection and
arrangement do indeed help to orchestrate textual meaning. In
addition to the editors, contributors include Sarah A. Kelen, Beth
McCoy, Steven R. Price, Leon Jackson, and Gene Kannenberg Jr.
General
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