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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Printing, packaging & reprographic industry

We Have a Game Changer - A Decade of the Daily Maverick - A Decade of Daily Maverick (Paperback): Tiara Walters, Tiara Walters,... We Have a Game Changer - A Decade of the Daily Maverick - A Decade of Daily Maverick (Paperback)
Tiara Walters, Tiara Walters, Tudor Caradoc-Davies & Francesca Beighton, Tudor Caradoc-Davies, Francesca Beighton
R420 R391 Discovery Miles 3 910 Save R29 (7%) Ships in 7 - 10 working days

Starting a South African digital media business in a time when nobody had a clue how to make money from online news was a bad idea. Doing it on a shoestring budget with a skeleton staff? Downright foolish.

A decade later, Daily Maverick has managed to establish itself as one of the country’s most influential and intelligent publications – but not without a disproportionate amount of death threats, grey hair and empty bank accounts. We Have A Game Changer lifts the lid on the often unbelievable efforts to keep the dream alive.

Marikana, Madiba, Mangaung, Nenegate, Nkandla, Oscar Pistorius, the rise of the EFF, the fall of SARS, 10 years of Zuma and, of course, the #GuptaLeaks: Daily Maverick covered it all with the depth and the signature wit that this plucky digital publisher has become known for. Tracking the biggest moments in South Africa over the last decade and the knock-on effect that they had on both the editorial and business endeavours, this is the story behind the stories. We Have A Game Changer tells what it was like to construct a first draft of history. And what a history that was.

The Lost Gutenberg - Obsession and Ruin in Pursuit of the World's Rarest Books (Paperback, Main): Margaret Leslie Davis The Lost Gutenberg - Obsession and Ruin in Pursuit of the World's Rarest Books (Paperback, Main)
Margaret Leslie Davis 1
R305 R244 Discovery Miles 2 440 Save R61 (20%) Ships in 5 - 10 working days

'An entertaining and insightful human story of obsession about books.' Daily Telegraph 'A lively tale of historical innovation, the thrill of the bibliophile's hunt, greed and betrayal.' New York Times The never-before-told story of one extremely rare copy of the Gutenberg Bible, and its impact on the lives of the fanatical few who were lucky enough to own it. For rare book collectors, an original copy of the Gutenberg Bible - there are only forty-six in existence - is the undisputed gem of any collection. The Lost Gutenberg recounts five centuries in the life of one particular copy of the Bible from its very creation by Johannes Gutenberg in Mainz, Germany, to its ultimate resting place, in a steel vault under the protection of the Japanese government. Margaret Leslie Davis draws readers into this incredible saga, inviting them into the colourful lives of each of its fanatic collectors along the way. Exploring books as objects of desire across centuries, Davis will leave readers not only with a broader understanding of the culture of rare book collectors, but with a deeper awareness of the importance of books in our world.

Food Packaging - Advanced Materials, Technologies, and Innovations (Hardcover): Sanjay Mavinkere Rangappa, Jyotishkumar... Food Packaging - Advanced Materials, Technologies, and Innovations (Hardcover)
Sanjay Mavinkere Rangappa, Jyotishkumar Parameswaranpillai, Senthil Muthu Kumar Thiagamani, Senthilkumar Krishnasamy, Suchart Siengchin
R2,919 Discovery Miles 29 190 Ships in 10 - 15 working days

Food Packaging: Advanced Materials, Technologies, and Innovations is a one-stop reference for packaging materials researchers working across various industries. With chapters written by leading international researchers from industry, academia, government, and private research institutions, this book offers a broad view of important developments in food packaging. Presents an extensive survey of food packaging materials and modern technologies Demonstrates the potential of various materials for use in demanding applications Discusses the use of polymers, composites, nanotechnology, hybrid materials, coatings, wood-based, and other materials in packaging Describes biodegradable packaging, antimicrobial studies, and environmental issues related to packaging materials Offers current status, trends, opportunities, and future directions Aimed at advanced students, research scholars, and professionals in food packaging development, this application-oriented book will help expand the reader's knowledge of advanced materials and their use of innovation in food packaging.

Minimalist Packaging - Enhancing Creative Concepts (Paperback): Chris Huang Minimalist Packaging - Enhancing Creative Concepts (Paperback)
Chris Huang
R663 R527 Discovery Miles 5 270 Save R136 (21%) Ships in 10 - 15 working days

Minimalism is not all about simplicity. However, simplicity is at the heart of minimalism. Ludwig Mies van der Rohe's well-known aphorism 'Less is more' clearly illuminated the essential theory of simplicity, of minimalism, and in the last fifty years of the minimalism movement, the definition of simplicity has shifted to a different time and space, and it now widely influences all design-related industries, including packaging. Starting with an overview of the concept of minimalism, this book goes on to showcase almost 70 interesting packaging design styles from around the world: from handmade decorative gifts to skincare products to stationery for women (yes, you read that correctly!). Each unique case study includes an in-depth analysis of its key design principles, including use of colour and negative space; brand management; sustainability themes materials and strategies; what works and doesn't work; and other fundamental concepts to bear in mind for the product and consumer or target market. Lavishly illustrated throughout, this book is at the vanguard of design trends for a sophisticated clientele.

The Automatic Packaging Machinery Sector in Italy and Germany (Paperback): Marco Fortis, Monica Carminati The Automatic Packaging Machinery Sector in Italy and Germany (Paperback)
Marco Fortis, Monica Carminati
R1,462 R1,096 Discovery Miles 10 960 Save R366 (25%) Ships in 10 - 15 working days

This book analyzes the wrapping and packaging machinery sector in the Emilia/Bologna district in Italy and compares the most recent trends with those in the industry in Schwabisch Hall and Waiblingen, Baden-Wurttemberg, Germany, which represents a direct rival. In a detailed and original study, the authors trace the evolution of manufacturing in Bologna during a period that witnessed extraordinary growth in automatic wrapping and packaging machines, leading the sector to become a central pillar of Italian mechanical engineering. Similarly, the history of the industry in the Emilia district is described, highlighting the factors that led to its success. A comprehensive comparative analysis of the German and Italian sectors is then performed. Export figures and the trade balance for the sector are examined based on Eurostat data, and the significance of the two districts in terms of global trade is identified with reference to UN data. In addition, the number of companies, sales, and the size of the workforces are thoroughly compared. The book will be of interest to economists and others with an interest in the development and importance of the automatic packaging machinery sector.

The Packaging Development Process - A Guide for Engineers and Project Managers (Hardcover): Kristine Demaria The Packaging Development Process - A Guide for Engineers and Project Managers (Hardcover)
Kristine Demaria
R3,569 Discovery Miles 35 690 Ships in 10 - 15 working days

The Packaging Development Process: A Guide for Engineers and Project Managers presents the techniques necessary for creating, testing, and launching packaging, in one convenient reference book. It does so by explaining each step of how a packaging project evolves from the business plan to product launch, with an emphasis on the financial and human resources necessary to move the project forward.
Included are extended case studies and detailed flow charts. The case studies create an interesting, informative and understandable read, while the flow charts explain concepts.
The text is intended to give package engineers and managers the tools they need to realize new package ideas and to revamp existing packaging in the framework of business teams.

The Swifts - Printers in the Age of Typesetting Races (Hardcover): Walker Rumble The Swifts - Printers in the Age of Typesetting Races (Hardcover)
Walker Rumble
R823 Discovery Miles 8 230 Ships in 7 - 11 working days

On a December day in 1885, Bill Barnes, a journeyman from the New York World, and Joe McCann, representing the New York Herald, faced off in a match race of Swifts, compositors who set type by hand, individually, letter by letter, with incredible accuracy and speed. McCann got off to a slow start, but at the end of the four-hour race, he joined shopfloor legends Clinton "The Kid" DeJarnatt and the "Velocipede" George Arensberg as a working-class hero. It was not the last race of its kind between Swifts, but already looming were changes both social and technological that would cause these gifted tramp printers to disappear.

In "The Swifts, "Walker Rumble, himself a printer and printing historian, follows the trail of these colorful compositors who became famous by winning typesetting races. Tellingly, at the same time that the most celebrated contests were taking place, technological and cultural forces were threatening the Swifts' way of life. First women printers vied for shopfloor legitimacy; then, in the mid-1880s, typesetting machines such as Mergenthaler's Linotype arrived, replacing the artisans forever.

With the spread of digital technologies at the beginning of the twenty-first century, we are experiencing a revolution in printing matched only by two previous events: Gutenberg's fifteenth-century invention of movable type and the advent of typesetting machines that replaced the Swifts. Joining narrative historians of technology such as Robert Darnton, Henry Petroski, Dava Sobel, and Ross King, Rumble tells a fascinating story that will entertain aficionados of print culture while explaining the larger cultural dislocations wrought by technological change.

Against the Grain - How I went from factory floor to my own multi-million pound company (and you can too) (Paperback): Graham... Against the Grain - How I went from factory floor to my own multi-million pound company (and you can too) (Paperback)
Graham Harris
R281 R234 Discovery Miles 2 340 Save R47 (17%) Ships in 10 - 15 working days
Printer's Devil - A True Story (Paperback): Bill Fairbairn Printer's Devil - A True Story (Paperback)
Bill Fairbairn
R388 R249 Discovery Miles 2 490 Save R139 (36%) Ships in 10 - 15 working days

Extra, extra! Read all about it! Bill Fairbairn started as a printer's devil in Scotland setting up newspaper headlines by hand 60 years ago. His vagabond reporter years in three continents followed in quick pursuit. This tale outlines some of the people and events he encountered across Canada working for newspapers, radio and magazines. Events took him from teaching journalism on the Indian Reserve, near Kamloops, to reporting the English to French devolution in Montreal and a great deal in between. Sixty years after his printing apprenticeship started his "Devil's Imprint" is here for you to judge. He beseeches you to be gentle with one whose craft took him up a media mountain and down to the more peaceful valley below.

The Printing Revolution in Early Modern Europe (Paperback, 2nd Revised edition): Elizabeth L. Eisenstein The Printing Revolution in Early Modern Europe (Paperback, 2nd Revised edition)
Elizabeth L. Eisenstein
R426 R352 Discovery Miles 3 520 Save R74 (17%) Ships in 7 - 11 working days

In 1979 Elizabeth Eisenstein provided the first full-scale treatment of the fifteenth-century printing revolution in the West in her monumental two-volume work, The Printing Press as an Agent of Change. This abridged edition, after summarising the initial changes introduced by the establishment of printing shops, goes on to discuss how printing challenged traditional institutions and affected three major cultural movements: the Renaissance, the Reformation, and the rise of modern science. Also included is a later essay which aims to demonstrate that the cumulative processes created by printing are likely to persist despite the recent development of new communications technologies.

Final Deadline - The Last Days Of The Rand Daily Mail (Paperback): Rex Gibson Final Deadline - The Last Days Of The Rand Daily Mail (Paperback)
Rex Gibson
R220 R189 Discovery Miles 1 890 Save R31 (14%) In stock

For much of its 83-year history, the Rand Daily Mail was the most controversial newspaper in South Africa. Fearless and forthright, the newspaper dug where other publications did not, exposing stories like the Information Scandal that other newspapers were afraid to print. Under editors like Laurence Gandar, Raymond Louw and Allister Sparks, the Mail blazed a trail for independence and freedom of the press. Closed down by its proprietors in 1985, for reasons that are still controversial, the Rand Daily Mail's culture of professionalism and commitment influenced a generation of journalists. Final deadline is the story of the Rand Daily Mail, seen through the eyes of Rex Gibson, its last editor. Focusing on the difficult final years of the newspaper's history, the book is a tale of corporate manipulation, mismanagement and hypocrisy. In the end, a proud newspaper died and no-one, not least its owners, could quite say why.

The Strawberry Hill Press and its Printing House (Hardcover): Stephen Clarke The Strawberry Hill Press and its Printing House (Hardcover)
Stephen Clarke
R1,542 R1,405 Discovery Miles 14 050 Save R137 (9%) Ships in 10 - 15 working days

Horace Walpole's Strawberry Hill Press, founded in 1757, is the most celebrated of the early English private presses, unique for the importance of the books, pamphlets, and ephemera it produced. This illustrated study of the Press draws on a remarkable array of surviving images of the Printing House, many of them newly discovered and previously unstudied.

But more than that, this book provides an original and sustained analysis of Walpole's extraordinary literary endeavor, and of the complex variety of purposes that the Press fulfilled. The volume not only assesses all known images to discover what they can tell us about Walpole's Press, but also reveals that, quite unexpectedly, a large part of Walpole's Printing House survives to this day.

Revival Type - Digital typefaces inspired by the past (Hardcover): Paul Shaw Revival Type - Digital typefaces inspired by the past (Hardcover)
Paul Shaw
R565 R448 Discovery Miles 4 480 Save R117 (21%) Ships in 10 - 15 working days

Revival Type is a collection of contemporary digital fonts with origins in the past. Examples include direct revivals of metal and wood typefaces, while others are looser interpretations of older typefaces. Among the fonts are interpretations of classic designs by Nicolas Jenson, Claude Garamont, Robert Granjon, William Caslon, John Baskerville, Giambattista Bodoni, Firmin Didot and other iconic names. Alongside them are typefaces rooted in the work of important, though lesser known, names such as Eudald Pradell, Philippe Grandjean and Richard Austin. Finally, there are updates and revisions of 20th-century classics like Palatino, Meridien, DIN, Metro and Neue Haas Grotesk (the original name of Helvetica). Some designs are not revivals of typefaces but of letterforms, from inscriptions to calligraphic manuals to letters in posters and bookjackets. Some revivals are aesthetic extensions of 20th-century typefaces that have been updated technologically. Others are actually reinterpretations or variations on typefaces from the past necessitated by having to make types that function in the 21st century and not in the distant past. Re:Type looks at type `revivals' in this broad manner.

The Lost Gutenberg - The Astounding Story of One Book's Five-Hundred-Year Odyssey (Hardcover, Main): Margaret Leslie Davis The Lost Gutenberg - The Astounding Story of One Book's Five-Hundred-Year Odyssey (Hardcover, Main)
Margaret Leslie Davis 1
R470 R375 Discovery Miles 3 750 Save R95 (20%) Ships in 5 - 10 working days

'An entertaining and insightful human story of obsession about books.' Daily Telegraph 'A lively tale of historical innovation, the thrill of the bibliophile's hunt, greed and betrayal.' New York Times The never-before-told story of one extremely rare copy of the Gutenberg Bible, and its impact on the lives of the fanatical few who were lucky enough to own it. For rare book collectors, an original copy of the Gutenberg Bible - there are only forty-six in existence - is the undisputed gem of any collection. The Lost Gutenberg recounts five centuries in the life of one particular copy of the Bible from its very creation by Johannes Gutenberg in Mainz, Germany, to its ultimate resting place, in a steel vault under the protection of the Japanese government. Margaret Leslie Davis draws readers into this incredible saga, inviting them into the colourful lives of each of its fanatic collectors along the way. Exploring books as objects of desire across centuries, Davis will leave readers not only with a broader understanding of the culture of rare book collectors, but with a deeper awareness of the importance of books in our world.

Print Culture in Early Modern France - Abraham Bosse and the Purposes of Print (Paperback): Carl Goldstein Print Culture in Early Modern France - Abraham Bosse and the Purposes of Print (Paperback)
Carl Goldstein
R1,064 Discovery Miles 10 640 Ships in 10 - 15 working days

In this book, Carl Goldstein examines the print culture of seventeenth-century France through a study of the career of Abraham Bosse, a well-known printmaker, book illustrator, and author of books and pamphlets on a variety of technical subjects. The consummate print professional, Bosse persistently explored the endless possibilities of print - single-sheet prints combining text and image, book illustration, broadsides, placards, almanacs, theses, and pamphlets. Bosse had a profound understanding of print technology as a fundamental agent of change. Unlike previous studies, which have largely focused on the printed word, this book demonstrates the extent to which the contributions of an individual printmaker and the visual image are fundamental to understanding the nature and development of early modern print culture.

Hot Metal - Material Culture and Tangible Labour (Hardcover): Jesse Adams Stein Hot Metal - Material Culture and Tangible Labour (Hardcover)
Jesse Adams Stein
R2,016 R1,819 Discovery Miles 18 190 Save R197 (10%) Ships in 10 - 15 working days

The world of work is tightly entwined with the world of things. Hot metal illuminates connections between design, material culture and labour between the 1960s and the 1980s, when the traditional crafts of hot-metal typesetting and letterpress were finally made obsolete with the introduction of computerised technologies. This multidisciplinary history provides an evocative rendering of design culture by exploring an intriguing case: a doggedly traditional Government Printing Office in Australia. It explores the struggles experienced by printers as they engaged in technological retraining, shortly before facing factory closure. Topics explored include spatial memory within oral history, gender-labour tensions, the rise of neoliberalism and the secret making of objects 'on the side'. This book will appeal to researchers in design and social history, labour history, material culture and gender studies. It is an accessible, richly argued text that will benefit students seeking to learn about the nature and erosion of blue-collar work and the history of printing as a craft. -- .

Print, Manuscript and Performance (Paperback): Arthur F. Marotti, Michael D. Bristol Print, Manuscript and Performance (Paperback)
Arthur F. Marotti, Michael D. Bristol
R719 Discovery Miles 7 190 Ships in 7 - 11 working days

The eleven essays in this volume explore the complex interactions in early modern England between a technologically advanced culture of the printed book and a still powerful traditional culture of the spoken word, spectacle, and manuscript. Scholars who work on manuscript culture, the history of printing, cultural history, historical bibliography, and the institutions of early modern drama and theater have been brought together to address such topics as the social character of texts, historical changes in notions of literary authority and intellectual property, the mutual influence and tensions between the different forms of "publication", and the epistemological and social implications of various communications technologies.

Although canonical literary writers such as Shakespeare, Jonson, and Rochester are discussed, the field of writing examined is a broad one, embracing political speeches, coterie manuscript poetry, popular pamphlets, parochially targeted martyrdom accounts, and news reports. Setting writers, audiences, and texts in their specific historical context, the contributors focus on a period in early modern England, from the late sixteenth through the late seventeenth century, when the shift from orality and manuscript communication to print was part of large-scale cultural change Arthur F. Marotti's and Michael D. Bristol's introduction analyzes some of the sociocultural issues implicit in the collection and relates the essays to contemporary work in textual studies, bibliography, and publication history.

3d Printing And Additive Manufacturing: Principles And Applications - Fifth Edition Of Rapid Prototyping (Hardcover, 5th... 3d Printing And Additive Manufacturing: Principles And Applications - Fifth Edition Of Rapid Prototyping (Hardcover, 5th Revised edition)
Chee Kai Chua, Kah Fai Leong
R2,673 R2,490 Discovery Miles 24 900 Save R183 (7%) Ships in 10 - 15 working days

Additive Manufacturing (AM) technologies are developing impressively and are expected to bring about the next revolution. AM is gradually replacing traditional manufacturing methods in some applications because of its unique properties of customisability and versatility. This book provides a very comprehensive and updated text about different types of AM technologies, their respective advantages, shortcomings and potential applications.3D Printing and Additive Manufacturing: Principles and Applications is a comprehensive textbook that takes readers inside the world of additive manufacturing. This book introduces the different types of AM technologies, categorised by liquid, solid and powder-based AM systems, the common standards, the trends in the field and many more.Easy to understand, this book is a good introduction to anyone interested in obtaining a better understanding of AM. For people working in the industry, this book will provide information on new methods and practices, as well as recent research and development in the field. For professional readers, this book provides a comprehensive guide to distinguish between the different technologies, and will help them make better decisions regarding which technology they should use. For the general public, this book sheds some light on the fast-moving AM field.In this edition, new AM standards (e.g. Standard of Terminology and Classification of AM systems) and format standards will be included, Furthermore, the listing of new machines and systems, materials, and software; as well as new case studies and applications in industries that have recently adopted AM (such as the Marine and Offshore industry) have also been incorporated.

The Broadview Reader in Book History (Paperback): Michelle Levy, Tom Mole The Broadview Reader in Book History (Paperback)
Michelle Levy, Tom Mole
R1,188 R1,029 Discovery Miles 10 290 Save R159 (13%) Ships in 10 - 15 working days

Book History has emerged as one of the most exciting new interdisciplinary fields of study in the humanities. By focusing on the production, circulation and reception of the book in all its forms, it has transformed the study of history, literature and culture. From debates in textual scholarship to current discussions about digital media and the futre of the book, The Broadview Reader in Book History is the most complete and up-to-date introduction available to this area of study. The reader reprints edited versions of key essays in the field, grouped conceptually and provided with headnotes, explanatory footnotes, an introduction, a chronology and a glossary of terms.

Regional Product Packaging (Hardcover): Yang Meng Regional Product Packaging (Hardcover)
Yang Meng
R794 R636 Discovery Miles 6 360 Save R158 (20%) Ships in 10 - 15 working days

With the rapid development of the cultural tourism industry, how can local products be introduced to the market? The answer is, of course, through their packaging. Featuring the exquisitely crafted packaging designs of local products from around the world, including China, Japan, Russia, Spain, Portugal, Italy, this book demonstrates how design appeals to the tourist. The special characteristics that make these local product packaging examples unique are introduced alongside the products themselves, telling the reader a little about their origins. Flat plans of each piece of packaging demonstrate its structure, and the design is explored in detail.

Corporate Cataclysm - Abitibi Power & Paper and the Collapse of the Newsprint Industry, 1912-1946 (Hardcover): Barry E.C.... Corporate Cataclysm - Abitibi Power & Paper and the Collapse of the Newsprint Industry, 1912-1946 (Hardcover)
Barry E.C. Boothman
R1,854 R1,733 Discovery Miles 17 330 Save R121 (7%) Ships in 10 - 15 working days

In this absorbing narrative, Barry E.C. Boothman traces the history of Abitibi Power and Paper Limited alongside the rise and fall of the newsprint industry and the advent of Canadian corporate capitalism. In the first half of the twentieth century, Abitibi was Canada's biggest manufacturer - an apparent success story after the Wall Street crash of 1929 and a company deemed "too big to fail" - but the company eventually ended up at the centre of the longest and most controversial bankruptcy in Canadian history. Moving from the frontier areas of northern Ontario to the heart of the continental economy, Corporate Cataclysm shows how competitive strategies, industrial organization, corporate finance, and law combined with the empire-building dreams of entrepreneurs and the concerns of politicians to generate an economic disaster. It then chronicles the disputes and intense strife that plagued Abitibi's fourteen-year receivership.

The Coming of the Book - The Impact of Printing 1450 - 1800 (Paperback, 3): Lucien Fevre, Henri-Jean Martin The Coming of the Book - The Impact of Printing 1450 - 1800 (Paperback, 3)
Lucien Fevre, Henri-Jean Martin
R598 Discovery Miles 5 980 Ships in 10 - 15 working days

The emergence of the book was not merely an event of world historical importance, but the dawn of modernity. In this much praised work, Lucien Febvre and Henri-Jean Martin mesh together economic and technological history, sociology and anthropology, with the study of consciousness itself to root the development of printing in the changing social relations and ideological struggles of Western Europe. Now that the printed page may become a thing of the past, "The Coming of the Book" is more pertinent than ever.

Materials for Engineers and Technicians (Paperback, 7th New edition): William Bolton, R.A. Higgins Materials for Engineers and Technicians (Paperback, 7th New edition)
William Bolton, R.A. Higgins
R1,201 Discovery Miles 12 010 Ships in 10 - 15 working days

For over forty years, Materials for Engineers and Technicians has given thousands of students an easily accessible introduction to materials engineering and manufacturing processes. This renowned text is a comprehensive overview of the wide-ranging subject area, written in a straightforward, readable style. It is devoid of excessive jargon and mathematical complexity, and retains a practical down-to-earth approach. This expanded edition references specifications for materials and materials testing that have been updated to include European-wide standards of the EU. More applications of materials and case studies have been included. New content discusses the choice of materials and processes in relation to 3D printing and the importance of materials recycling and sustainability. The increased emphasis on the selection of materials reflects this aspect of materials engineering now seen within current vocational and university courses. In addition to meeting the requirements of vocational and undergraduate engineering syllabuses, this text also serves as a valuable desktop reference for professional engineers working in product design who require a quick source of information on materials and manufacturing processes.

Fundamentals of Packaging Technology (Paperback, 2nd Revised edition): S. Natarajan, M. Govindarajan, B. Kumar Fundamentals of Packaging Technology (Paperback, 2nd Revised edition)
S. Natarajan, M. Govindarajan, B. Kumar
R329 Discovery Miles 3 290 Ships in 10 - 15 working days

This compact textbook is designed primarily for the undergraduate students of printing technology and mechanical engineering. The text introduces the concepts and techniques relevant to the packaging of industrial, pharmaceutical and food products. It covers package design concepts, with an emphasis on graphics and colours. It also discusses the importance of glass as a packaging material, label types and their design, bulk packaging and test procedures to evaluate effectiveness for distribution and storage. This second edition has been updated: chapter 7, "Plastics and Speciality Packaging" has been completely overhauled and split to introduce a new chapter on "Package Finishing and Security (Chapter 8). Besides undergraduate students, this book will also be useful for diploma students of packaging, researchers and professionals in printing and packaging field. Key features: A case study provides a practical orientation. Review questions, arranged in a graded manner, sharpen the analytical skills of the students. Solved problems reinforce understanding.

Relishing Marketing (Hardcover): Joe Duffy, Damian Hamilton, Cristiano Vinciprova Machado Relishing Marketing (Hardcover)
Joe Duffy, Damian Hamilton, Cristiano Vinciprova Machado
R793 R635 Discovery Miles 6 350 Save R158 (20%) Ships in 10 - 15 working days

Packaging is now something more than simple containers; it's a means of communicating with consumers and convincing them to buy a product. Illustration serves a valuable purpose on product packaging and helps the product stand out from a crowded shelf or competitive market. This book showcases the various effective functions of the illustrations on food and drink packaging from the aspects of conveying product information, highlighting product features, reflecting the differentiation, promoting sales, and arousing imagination. AUTHOR: Joe Duffy is one of the world's most respected and sought after thought leaders on branding and design. In 2004 Joe Duffy received the Legacy Medal from the American Institute of Graphic Arts for a lifetime of achievement in the field of visual communications. Damian Hamilton is the brand keeper and designer at Cornershop, an award-winning brand design boutique based in Adelaide, South Australia. Cristiano Vinciprova Machado is the strategic designer at Casa Rex, an international highly awarded house of design. SELLING POINTS: * Showcases a global representation of branding and graphic design strategies for food and drink packaging * Provides strong insight into how innovative illustration can translate to effective sales * Includes rich photographic detail, high-quality illustrations, and detailed descriptions of each product, and the designer's thinking of each motif * Covers packaging design ideas for a wide variety of food and beverage models, from small- to large-scale industries 400 colour images

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