Label Writing and Planning - A Guide to Good Customer Communication (Hardcover, 1995 ed.)

The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a consultant providing expertise to a range of industries. He has written in-house labeling manuals, published articles and runs training courses on the subject.

General

Imprint:	Chapman and Hall
Country of origin:	United Kingdom
Release date:	June 1996
First published:	1995
Authors:	Tony Holkham
Dimensions:	234 x 156 x 14mm (L x W x T)
Format:	Hardcover
Pages:	220
Edition:	1995 ed.
ISBN-13:	978-0-7514-0361-9
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Printing, packaging & reprographic industry Books > Professional & Technical > Industrial chemistry & manufacturing technologies > Industrial chemistry > Food & beverage technology > General Promotions
LSN:	0-7514-0361-X
Barcode:	9780751403619

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