Each year in the United States, millions of mass-produced greeting cards proclaim their occasional messages: "For My Loving Daughter," "On the Occasion of Your Marriage," and "It's a Boy " For more than 150 years, greeting cards have tapped into and organized a shared language of love, affection, and kinship, becoming an integral part of American life and culture. Contemporary incarnations of these emotional transactions performed through small bits of decorated paper are often dismissed as vacuous clich's employing worn-out stereotypes. Nevertheless, the relationship of greeting cards to systems of material production is well worth studying and understanding, for the modern greeting card is the product of an industry whose values and aims seem to contradict the sentiments that most cards express. In fact, greeting cards articulate shifting forms of love and affiliation experienced by people whose lives have been shaped by the major economic changes of the late nineteenth and twentieth centuries. "A Token of My Affection" shows in fascinating detail how the evolution of the greeting card reveals the fundamental power of economic organization to enable and constrain experiences of longing, status, desire, social connectedness, and love and to structure and partially determine the most private, internal, and intimate of feelings.

Beautifully illustrated, "A Token of My Affection" follows the development of the modern greeting card industry from the 1840s, as a way of recovering that most elusive of things -- the emotional subjectivity of another age. Barry Shank charts the evolution of the greeting card from an afterthought to a traditional printing and stationery business in the mid-nineteenth century to a multibillion-dollar industry a hundred years later. He explains what an industry devoted to emotional sincerity means for the lives of all Americans. Blending archival research in business history with a study of surviving artifacts and a literary analysis of a broad range of relevant texts and primary sources, Shank demonstrates the power of business to affect love and the ability of love to find its way in the marketplace of consumer society.

In his 1987 work Paratexts, the theorist Gerard Genette established physical form as crucial to the production of meaning. Here, experts in early modern book history, materiality, and rhetorical culture present a series of compelling explorations of the architecture of early modern books. The essays challenge and extend Genette's taxonomy, exploring the paratext as both a material and a conceptual category. Renaissance Paratexts takes a fresh look at neglected sites, from imprints to endings, and from running titles to printers' flowers. Contributors' accounts of the making and circulation of books open up questions of the marking of gender, the politics of translation, geographies of the text, and the interplay between reading and seeing. As much a history of misreading as of interpretation, the collection provides novel perspectives on the technologies of reading, and exposes the complexity of the playful, proliferating, and self-aware paratexts of English Renaissance books."

This book was originally published in 1954. Robert Estienne was born in Paris in the early years of the sixteenth century, the son of a successful printer-bookseller. He became a printer himself, and one distinguished not only for the quality of his printing, but also for his scholarship. He was the most outstanding figure of the Parisian booktrade at the moment when that trade was one of the most important agencies of the various intellectual movements which we summarise as 'The Renaissance'. Estienne was not only a classical but also a biblical scholar and editor (he is remembered as much for his editions of the Bible as for the beauty of his Cicero or for his use of the Garamond Greek types). Mrs Armstrong gives a full-length historical study of an important and admirable figure.

Between roughly 1350 and 1500, the English vernacular became established as a language of literary, bureaucratic, devotional and controversial writing; metropolitan artisans formed guilds for the production and sale of books for the first time; and Gutenberg's and eventually Caxton's printed books reached their first English consumers. This book gathers the best new work on manuscript books in England made during this crucial but neglected period. Its authors survey existing research, gather intensive new evidence and develop new approaches to key topics. The chapters cover the material conditions and economy of the book trade; amateur production both lay and religious; the effects of censorship; and the impact on English book production of manuscripts and artisans from elsewhere in the British Isles and Europe. A wide-ranging and innovative series of essays, this volume is a major contribution to the history of the book in medieval England.

This 1959 bibliography lists and describes everything that came from the press of John Baskerville of Birmingham, who was appointed Printer to the University of Cambridge in 1758. After an introduction in which Dr Gaskell describes the methods that he has adopted and the conclusions that he has drawn from the investigation, there are two main parts: Specimens, Proposals and other Ephemera, and Books. Each entry contains a quasi-facsimile transcription of the title page, and gives details of formula contents amongst several other things. This, which was the first full bibliography of Baskerville's work, will be an essential tool for Baskerville collectors and for historians of printing and typography as well as for bibliographers. There are twelve collotype plates, most of which illustrate unique copies of Baskerville's ephemera; and there is in addition a full-size facsimile of Baskerville's last type specimen.

For much of its 83-year history, the Rand Daily Mail was the most controversial newspaper in South Africa. Fearless and forthright, the newspaper dug where other publications did not, exposing stories – like the Information Scandal – that other newspapers were afraid to print. Under editors like Laurence Gandar, Raymond Louw and Allister Sparks, the Mail blazed a trail for independence and freedom of the press. Closed down by its proprietors in 1985, for reasons that are still controversial, the Rand Daily Mail's culture of professionalism and commitment influenced a generation of journalists. Final deadline is the story of the Rand Daily Mail, seen through the eyes of Rex Gibson, its last editor. Focusing on the difficult final years of the newspaper's history, the book is a tale of corporate manipulation, mismanagement and hypocrisy. In the end, a proud newspaper died and no-one, not least its owners, could quite say why.

This fully revised edition includes over 8,000 words, expressions and terminology relating to the publishing and printing industries and allied trades. Topics covered are papermaking, ink, printing and binding machinery, bookselling, typesetting, desktop publishing and design, copyright, editing, commissioning, contracts, rights and electronic publishing. Definitions are given in clear, simple English, meaning that this dictionary is perfect for anyone wanting comprehensive information at their fingertips.

The long decade from the October Revolution to 1930 was the beginning of a great experiment to create a socialist society. Throughout these years, socialist trade unions attempted to transform the Russian worker into a productive and enthusiastic participant in this new order. How did the workers themselves react to these efforts? To what extent were they and their culture transformed into the ideal forms proclaimed in the official ideology? In Republic of Labor, Diane P. Koenker illuminates the lived experience of Russia's printers, workers who differed from their comrades because of their skill and higher wages, but who shared the same challenges of economic hardship and dangerous conditions. Paying close attention to the links between work, politics, and the everyday, the author focuses on workers' efforts to define their place in socialist society. Gender issues are also emphasized, and here we see the persistence of a masculinist working-class culture counterposed to an official culture promoting gender equality. Through this engaging narrative, Koenker develops a highly original discourse about class in Soviet society that will interest all students of Russian history as well as those readers who wish to reinvigorate class as a historical and sociological tool of analysis.

Theatre of the Book explores the impact of printing on the European theatre, 1480-1880. Far from being marginal to Renaissance dramatists, the printing press played an essential role in the birth of the modern theatre. Looking at playtexts, engravings, actor portraits, notation systems, and theatrical ephemera as part of the broader history of theatrical ideas, this illustrated book offers both a history of European dramatic publication and an examination of the European theatre's continual refashioning of itself in the world of print.

When printing first began, a new book automatically fell into the public domain upon publication. Only a special law or privilegium enacted by a competent authority could protect it from being reprinted without the consent of the author or publisher. Such privileges for books are attested before 1480, but in Germany and Italy their efficacy was limited to a relatively small area by the political fragmentation of the country. During the 1480s and 1490s France became one of Europe’s main centres of book production and, as competition intensified, privileges were sought there from 1498. Although privileges were to last as long as the Ancien Régime, the period to 1526 is the least-known stage of their development and the most important. Most privilege-holders printed the full text of their grant, and many others a summary.

This book is a spin-off of the author's earlier award-winning Music Printing in Renaissance Venice: The Scotto Press (1539-1572) and is about the commerce of music and its connection to the printing and publishing industry in mid-sixteenth century Venice. While it incorporates much of the material presented in the former study, it presents a broad portrayal of the Venetian music book trade and explores business strategies that music printeres followed in the marketing of musical repertories.

This book deals with the packaging of electronic equipment to prevent damage from vibration and exposure to large variations in temperature.

An important phase in the American book trade's shift from colonial craft work to nineteenth-century big business took place in the early national period, as printers began to take on the risks of book publishing by creating and serving new markets. The focus of Printers and Men of Capital is a group of late eighteenth-century printers in Philadelphia who came of age during the years of the Revolution. While the new nation was being formed and defined, these men were seeking to build a publishing industry and establish themselves in their trade. In the 1780s and 1790s, men like Benjamin Franklin Bache and William Duane evolved from printing craftsmen to activist newspaper publishers. Other printers, including Mathew Carey, Thomas Dobson, and William Woodward, turned their sights on book publishing. Rosalind Remer focuses on the risk-taking strategies of these latter entrepreneurs and on the younger firms that learned from them. She shows how they combined many traditional eighteenth-century forms of business organization with newer methods of financing, sales, and distribution. Making use of the publishers' business records and correspondence, as well as the books they produced, Printers and Men of Capital makes a genuine contribution to our understanding of the development of a domestic economy and culture.

Much recent writing on print culture has focused on the social and political implications of the transition from "elite" to "mass" culture in the 1800s. The essays in this volume add significantly to our understanding of the role of the nineteenth-century French press in producing the commodities, consumers, and ideological frameworks that are the hallmarks of this shift. The book also offers an opportunity for useful comparisons with recent scholarship on the rise of the popular press in the United States, Great Britain, and Germany.

The essays address a wide range of topics, from the emergence of commercial daily newspapers during the July Monarchy to the photographic representation of women in the Paris Commune. Together they demonstrate that the French mass press was far more heterogeneous than previously supposed, tapping into an expanding readership composed of a variety of publics -- from affluent bourgeois to disaffected workers to disenfranchised women. It was also relentlessly innovative, using caricature, argot, advertisements, and other attention-grabbing techniques that blurred the lines separating art, politics, and the news.

Kilgour's study is a concise history of the book as we know it in all its forms, starting from the very beginning with the invention of writing and concluding at the present time with the electronic revolution and what it may hold for the future. Kilgour himself is a highly respected figure among the bibliophile set. He brings a lifetime's accumulation of knowledge and an historian's curiosity to the writing of this book, which should be picked up enthusiastically by libraries as a tribute and indespensable guide to the object whose legacy they are dedicated to preserving.

Famous Book Titles and How They Got That Way

"An entertaining little book. . . . It is a good thing that writers have to keep struggling for the right title, to judge from Bernard's amusing evidence."--Christopher Lehmann-Haupt, New York Times

André Bernard has researched the stories behind more than one hundred of the most famous titles in the English language to produce a fascinating volume rich in literary anecdote and publishing lore. The Great Gatsby was almost titled Trimalchio in West Egg, while some unknown editor told William L. Shirer, "Please God, don't ask us to publish a book called The Rise and Fall of the Third Reich." It's a wonderful romp among the literary monuments.

"This small book is truly delightful and will appeal to every prospective writer and anyone interested in the creation of ideas."--Karen Glendinning, Chattanooga Free Press

Raymond Chandler to Alfred A. Knopf: "I'm trying to think of a good title for you to want me to change."

André Bernard is an executive editor at the Book-of-the-Month Club and the author of Rotten Rejections: A Literary Companion. He lives in Hastings-on-Hudson, New York.

With the increasing use and penetration of digital information technologies throughout its processes and products, the publishing industry is undergoing a fundamental and irreversible transformation. Provided here is a comprehensive single-volume study of that transformation which demonstrates how publishing managers can best take advantage of the opportunities the profound changes will bring. In 15 clearly-written chapters, the seven key elements of publishing, the 7M's, are detailed. An enumeration of critical core concepts and over 30 figures and tables assist in this timely analysis that is essential reading for all stakeholders in the future of publishing.

This eloquent and masterful book details how the recent advancements in digital information technology mark a fundamental and irreversible transformation in the publishing industry. The clearly presented and highly readable text provides a much-needed, concise, easy-to-grasp introduction to this new world of digital publishing, the opportunities it presents, and what it means for managers in the industry, including the fundamental shift from format-based enterprises (e.g., book publishers) to firms that are developers and managers of intellectual properties in multiple forms which best meet their customers' information needs. Throughout the study, the author, a media executive who has held managerial positions in major book publishing, cable television, and software firms, focuses on the business strategies that both traditional print-based and new media publishing firms must implement to adapt and thrive in this rapidly evolving and complex environment.

After an introductory chapter that reviews the major symptoms of change in the current publishing industry environment, the author examines the Information Age and the new information industry as the foundation for his analysis. He then presents his new framework, the seven Ms of publishing, that serves both as the structural backbone and main thesis of the study. The central 11 chapters of the book detail these seven Ms: the five value-added Ms of "Material, Mode, Media, Means," and "Market"; and the two infrastructural Ms of "Management" and "Money." The author supports his analysis with over 30 figures and tables that vividly depict the key points of the study. He also delineates 45 core concepts of publishing in the Information Age within the seven Ms. The final chapter of the book presents the author's vision of the digital publishing enterprise and the paradigm of promise for managers and other stakeholders in the future of publishing.

With the increasing use and penetration of digital information technologies throughout its processes and products, the publishing industry is undergoing a fundamental and irreversible transformation. Provided here is a comprehensive single-volume study of that transformation which demonstrates how publishing managers can best take advantage of the opportunities the profound changes will bring. In 15 clearly-written chapters, the seven key elements of publishing, the 7M's, are detailed. An enumeration of critical core concepts and over 30 figures and tables assist in this timely analysis that is essential reading for all stakeholders in the future of publishing.

This eloquent and masterful book details how the recent advancements in digital information technology mark a fundamental and irreversible transformation in the publishing industry. The clearly presented and highly readable text provides a much-needed, concise, easy-to-grasp introduction to this new world of digital publishing, the opportunities it presents, and what it means for managers in the industry, including the fundamental shift from format-based enterprises (e.g., book publishers) to firms that are developers and managers of intellectual properties in multiple forms which best meet their customers' information needs. Throughout the study, the author, a media executive who has held managerial positions in major book publishing, cable television, and software firms, focuses on the business strategies that both traditional print-based and new media publishing firms must implement to adapt and thrive in this rapidly evolving and complex environment.

After an introductory chapter that reviews the major symptoms of change in the current publishing industry environment, the author examines the Information Age and the new information industry as the foundation for his analysis. He then presents his new framework, the seven Ms of publishing, that serves both as the structural backbone and main thesis of the study. The central 11 chapters of the book detail these seven Ms: the five value-added Ms of Material, Mode, Media, Means, and Market; and the two infrastructural Ms of Management and Money. The author supports his analysis with over 30 figures and tables that vividly depict the key points of the study. He also delineates 45 core concepts of publishing in the Information Age within the seven Ms. The final chapter of the book presents the author's vision of the digital publishing enterprise and the paradigm of promise for managers and other stakeholders in the future of publishing.

In this classic first volume of English Books and Readers, first published in 1952, H. S. Bennett covers in detail the history of books from Caxton down to the incorporation of the Stationers' Company, discussing the evidence for public literacy, the regulation of the book trade, the demand for books, the authors, translators, and printers of early books, and their methods. It is a history of society at the opening of the Art of Printing, without which civilization as we know it could hardly have taken shape at all - a chapter in the human story, unique in its significance and remarkably obscure before this book was first published.

In this second volume of his classic English Books and Readers, first published in 1965, H. S. Bennett continues the story down to the end of the reign of Elizabeth I. His purpose is to give an account of the total output of books and pamphlets in this period, irrespective of their qualities as literature. He reveals a picture of astonishing variety and fertility. The part of it which concerns the production of imaginative, philosophical and religious books is fairly well known; but by far the larger proportion of the output of the printing presses consisted of such diverse products as histories and geographies, moral treatises, translations from the Classics, legal and medical text-books, writings on sports and pastimes, seamanship, primers of instruction in languages and music, the great and famous corpus of travel books, volumes of ballads and verses, and cheap and sensational pamphlets on such topics as monstrous births, strange creatures, the evil practices of witches and the diabolical objectives of traitors. Besides showing how the printers, booksellers and their allies made this enormously diverse mass of material readily available to the Elizabethan reading public, the author examines as well the relations between writers and readers.

Orietta Da Rold provides a detailed analysis of the coming of paper to medieval England, and its influence on the literary and non-literary culture of the period. Looking beyond book production, Da Rold maps out the uses of paper and explains the success of this technology in medieval culture, considering how people interacted with it and how it affected their lives. Offering a nuanced understanding of how affordance influenced societal choices, Paper in Medieval England draws on a multilingual array of sources to investigate how paper circulated, was written upon, and was deployed by people across medieval society, from kings to merchants, to bishops, to clerks and to poets, contributing to an understanding of how medieval paper changed communication and shaped modernity.

The Handbook addresses questions related to film grades, types of packages for different types of foods and packaging technologies. Additionally the book provides a review of new and emerging technologies. It shows how direct contact between the packed commodity and the plastic is likely to result in the transfer of polymer additives, adventitious impurities such as monomers, catalyst remnants, and residual polymerization solvents. Novel food packaging techniques is a standard reference for the food industry in optimizing the use of packaging to improve product safety and quality.

This comprehensive history of trade unions in the New Zealand printing industry provides an absorbing insight into a century and a half of New Zealand history. From the early 1860s, when the first typographical unions were formed in Dunedin and Wellington, to 1996, when printers and journalists amalgamated with the Engineers Union to form the country's largest private sector trade union (the New Zealand Engineering, Printing, and Manufacturing Union), it addresses a number of fascinating stories. Issues discussed include changing technology and the question of worker control of change and the preservation of workers' pay and conditions; divisions between different groups of workers in the workplace and at the bargaining table; the place of politically conservative trade unions in New Zealand's labor history; and the growing involvement of Maori and women in unionism.

Long after the establishment of printing in England, many writers and composers still preferred to publish their work through handwritten copies. Texts so transmitted included some of the most distinguished poetry and music of the seventeenth century, along with a rich variety of political, scientific, antiquarian, and philosophical writings. Although censorship was one reason for this persistence of the older practice, scribal publication remained the norm for texts that were required only in small numbers, or whose authors wished to avoid the "stigma" of print.

The business of Stephenson Blake and Company grew from modest beginnings in 1818 into a business that dominated the typefounding industry in Britain. Roy Millington charts the history of this typefoundery, with particular focus on the changing technical and social milieu in which the company operated. Illustrated with examples of typefaces, display specimens and the machinery of personalities of the company, this thorough account of a traditional manufacturing business should appeal to anyone interested in typographical or printing history.