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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Printing, packaging & reprographic industry

Packaging, Policy and the Environment (Hardcover, 2000 ed.): Geoffrey M. Levy Packaging, Policy and the Environment (Hardcover, 2000 ed.)
Geoffrey M. Levy
R4,460 Discovery Miles 44 600 Ships in 12 - 17 working days

An in-depth appraisal of the key environmental, policy, legislative, and political issues for packaging and packaged products. International experts discuss responses and activities in different parts of the world, exploring the vital role that environmentally responsible packaging must play in all societies.

Materials for Electronic Packaging (Hardcover): Deborah D.L. Chung Materials for Electronic Packaging (Hardcover)
Deborah D.L. Chung
R6,950 Discovery Miles 69 500 Ships in 12 - 17 working days

Although materials play a critical role in electronic packaging, the vast majority of attention has been given to the systems aspect. Materials for Electronic Packaging targets materials engineers and scientists by focusing on the materials perspective.
The last few decades have seen tremendous progress in semiconductor technology, creating a need for effective electronic packaging. Materials for Electronic Packaging examines the interconnections, encapsulations, substrates, heat sinks and other components involved in the packaging of integrated circuit chips. These packaging schemes are crucial to the overall reliability and performance of electronic systems.
Consists of 16 self-contained chapters, contributed by a variety of active researchers from industrial, academic and governmental sectors.
Addresses the need of materials scientists/engineers, electrical engineers, mechanical engineers, physicists and chemists to acquire a thorough knowledge of materials science.
Explains how the materials for electronic packaging determine the overall effectiveness of electronic systems.

Nanomaterials from Renewable Resources for Emerging Applications (Hardcover): Sandeep S. Ahankari, Amar K. Mohanty, Manjusri... Nanomaterials from Renewable Resources for Emerging Applications (Hardcover)
Sandeep S. Ahankari, Amar K. Mohanty, Manjusri Misra
R4,315 Discovery Miles 43 150 Ships in 12 - 17 working days

Introduces fundamentals of nanomaterials from renewable resources, including processing and characterization Covers nanomaterials for applications in food and packaging, including nanocellulose, lignin- and chitosan-based nanomaterials, and nanostarch Discusses applications in energy conservation, such as supercapacitors, electrolyte membranes, energy storage devices, and insulation Describes environmental uses such as water remediation and purification and oil spill clean-ups Highlights advantages and challenges in commercialization of green nanoparticle-based materials

Integrated Solid Waste Management: A Lifecycle Inventory (Hardcover, Revised ed.): P.R. White, M. Franke, P. Hindle Integrated Solid Waste Management: A Lifecycle Inventory (Hardcover, Revised ed.)
P.R. White, M. Franke, P. Hindle
R4,449 Discovery Miles 44 490 Ships in 12 - 17 working days

Life is often considered to be a journey. The lifecycle of waste can similarly be considered to be a journey from the cradle (when an item becomes valueless and, usually, is placed in the dustbin) to the grave (when value is restored by creating usable material or energy; or the waste is transformed into emissions to water or air, or into inert material placed in a landfill). This preface provides a route map for the journey the reader of this book will undertake. Who? Who are the intended readers of this book? Waste managers (whether in public service or private companies) will find a holistic approach for improving the environmental quality and the economic cost of managing waste. The book contains general principles based on cutting edge experience being developed across Europe. Detailed data and a computer model will enable operations managers to develop data-based improvements to their systems. Producers oj waste will be better able to understand how their actions can influence the operation of environmentally improved waste management systems. Designers oj products and packages will be better able to understand how their design criteria can improve the compatibility of their product or package with developing, environmentally improved waste management systems. Waste data specialists (whether in laboratories, consultancies or environ mental managers of waste facilities) will see how the scope, quantity and quality of their data can be improved to help their colleagues design more effective waste management systems."

Visual Ergonomics for Communication Design - A Layperson's Approach (Hardcover): Prabir Mukhopadhyay Visual Ergonomics for Communication Design - A Layperson's Approach (Hardcover)
Prabir Mukhopadhyay
R1,555 Discovery Miles 15 550 Ships in 9 - 15 working days

Applies the principles of ergonomics in different facets of communication design such as pictograms, icons and logo design, product labelling, information system in space and visual ergonomics in simple map design. Chapter end with "key points", practice sections and exercises designed to help the reader to revise what they have learnt. Every concept is illustrated with examples from real life. No technical background or prior knowledge of ergonomics needed to understand this book. Anyone (even those from arts and humanities back ground) can read and understand this book with ease and apply them in real life.

A Handbook of Food Packaging (Hardcover, 2nd ed. 1992): Frank A. Paine, Heather Y. Paine A Handbook of Food Packaging (Hardcover, 2nd ed. 1992)
Frank A. Paine, Heather Y. Paine
R5,877 Discovery Miles 58 770 Ships in 10 - 15 working days

This is the second edition of a successful title first published in 1983 and now therefore a decade out of date. The authors consider the development of the right package for a particular food in a particular market, from the point of view of the food technologist, the packaging engineer and those concerned with marketing. While the original format has been retained, the contents have been thoroughly revised to take account of the considerable advances made in recent years in the techniques of food processing, packaging and distribution. While efficient packaging is even more a necessity for every kind of food, whether fresh or processed, and is an essential link between the food producer and the consumer, the emphasis on its several functions has changed. Its basic function is to identify the product and ensure that it travels safely through the distribution system to the consumer. Packaging designed and constructed solely for this purpose adds little or nothing to the value of the product, merely preserving farm or processor freshness or preventing physical damage, and cost effectiveness is the sole criterion for success. If, however, the packaging facilitates the use of the product, is reusable or has an after-use, some extra value can be added to justify the extra cost and promote sales. Many examples of packaging providing such extra value can be cited over the last decade.

Consumer Packaging Strategy - Localisation in Asian Markets (Hardcover): Huda Khan, Richard Lee, Polymeros Chrysochou Consumer Packaging Strategy - Localisation in Asian Markets (Hardcover)
Huda Khan, Richard Lee, Polymeros Chrysochou
R3,974 Discovery Miles 39 740 Ships in 12 - 17 working days

The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular language. It examines how different packaging elements (e.g. information, imagery, packaging type) can help to communicate product values to Asian consumers. Drawing upon rich knowledge of the Asian CPG markets with extensive findings from fieldworks in the key Asian markets, this book explains how Western brands are localising their packaging design in Asian markets. It provides invaluable insight into how major Western CPG brands have relied heavily on their packaging strategies to compete not only against domestic brands but also against other foreign brands. The book includes in-depth interviews with brand managers of several major Western CPG brands and retailers, and sheds light on emerging trends of CPG packaging in Asia.

Pharmaceutical Vendors Approval Manual - A Comprehensive Quality Manual for API and Packaging Material Approval (Hardcover):... Pharmaceutical Vendors Approval Manual - A Comprehensive Quality Manual for API and Packaging Material Approval (Hardcover)
Erfan Syed Asif
R2,539 Discovery Miles 25 390 Ships in 12 - 17 working days

Provide readers and front line health care products manufacturers, R&D management and biotech laboratories all the information they need to know to develop a GMP oriented industry with trained and skilled personnel and manufacture products that meet GMP and regulatory requirements Covers basic quality concepts and the elements of vendor's assessment, qualification and approval required by the pharmaceutical educational institutions and professional certification bodies Provides stepwise guidance on how to evaluate, audit, qualify and approve an API and packaging material manufacturer and supplier to enhance the GMP within the industry Provides ready to use regulatory documentation, e.g. letter of commitment, Questionnaire, SOP etc. required for API and Packaging Materials contract Provided material can be easily tailored to incorporate changes to add in-house vendor's qualification requirements

Protective Thin Coatings Technology (Hardcover): Jyh-Ming Ting, Wan-Yu Wu, Sam Zhang Protective Thin Coatings Technology (Hardcover)
Jyh-Ming Ting, Wan-Yu Wu, Sam Zhang
R4,004 Discovery Miles 40 040 Ships in 12 - 17 working days

Hard or protective coatings are widely used in conventional and modern industries and will continue to play a key role in future manufacturing, especially in the micro and nano areas. Protective Thin Coatings Technology highlights the developments and advances in the preparation, characterization, and applications of protective micro-/nanoscaled films and coatings. This book Covers technologies for sputtering of flexible hard nanocoatings, deposition of solid lubricating films, and multilayer transition metal nitrides Describes integrated nanomechanical characterization of hard coatings, corrosion and tribo-corrosion of hard coatings, and high entropy alloy films and coatings Investigates thin films and coatings for high-temperature applications, nanocomposite coatings on magnesium alloys, and the correlation between coating properties and industrial applications Features various aspects of hard coatings, covering advanced sputtering technologies, structural characterizations, and simulations, as well as applications This first volume in the two-volume set, Protective Thin Coatings and Functional Thin Films Technology, will benefit industry professionals and researchers working in areas related to semiconductors, optoelectronics, plasma technology, solid-state energy storages, and 5G, as well as advanced students studying electrical, mechanical, chemical, and material engineering.

Systemic and Systematic Project Management (Paperback): Joseph Eli Kasser Systemic and Systematic Project Management (Paperback)
Joseph Eli Kasser
R1,443 Discovery Miles 14 430 Ships in 12 - 17 working days

This book applies systems thinking to treat project management in a systemic and systematic manner from a problem-solving perspective. Considering the project as a system, the book discusses traditional project planning and organizing, as well as some neglected aspects of the project, namely how to prevent cost and schedule escalation, how to deal with change, recognize problems in time to prevent project failure and what to do when things go wrong during the implementation states of a project. This book provides you with a better understanding of the systems approach to problem-solving and project management that will enable you to be more successful at managing projects. Features Treats projects as systems Presents project management as a problem-solving paradigm Discusses how to incorporate prevention into planning and how to show the value Describes what to do and how to cope with unanticipated problems that arise during the project implementation state Introduces new tools and techniques

The Strawberry Hill Press and its Printing House (Hardcover): Stephen Clarke The Strawberry Hill Press and its Printing House (Hardcover)
Stephen Clarke
R1,727 Discovery Miles 17 270 Ships in 12 - 17 working days

Horace Walpole's Strawberry Hill Press, founded in 1757, is the most celebrated of the early English private presses, unique for the importance of the books, pamphlets, and ephemera it produced. This illustrated study of the Press draws on a remarkable array of surviving images of the Printing House, many of them newly discovered and previously unstudied. But more than that, this book provides an original and sustained analysis of Walpole's extraordinary literary endeavor, and of the complex variety of purposes that the Press fulfilled. The volume not only assesses all known images to discover what they can tell us about Walpole's Press, but also reveals that, quite unexpectedly, a large part of Walpole's Printing House survives to this day. Distributed for the Lewis Walpole Library

Materials for Engineers and Technicians (Hardcover, 7th edition): William Bolton, R.A. Higgins Materials for Engineers and Technicians (Hardcover, 7th edition)
William Bolton, R.A. Higgins
R4,591 Discovery Miles 45 910 Ships in 12 - 17 working days

For over forty years, Materials for Engineers and Technicians has given thousands of students an easily accessible introduction to materials engineering and manufacturing processes. This renowned text is a comprehensive overview of the wide-ranging subject area, written in a straightforward, readable style. It is devoid of excessive jargon and mathematical complexity, and retains a practical down-to-earth approach. This expanded edition references specifications for materials and materials testing that have been updated to include European-wide standards of the EU. More applications of materials and case studies have been included. New content discusses the choice of materials and processes in relation to 3D printing and the importance of materials recycling and sustainability. The increased emphasis on the selection of materials reflects this aspect of materials engineering now seen within current vocational and university courses. In addition to meeting the requirements of vocational and undergraduate engineering syllabuses, this text also serves as a valuable desktop reference for professional engineers working in product design who require a quick source of information on materials and manufacturing processes.

Moving Boxes by Air - The Economics of International Air Cargo (Paperback, 2nd edition): Peter S. Morrell, Thomas Klein Moving Boxes by Air - The Economics of International Air Cargo (Paperback, 2nd edition)
Peter S. Morrell, Thomas Klein
R1,061 Discovery Miles 10 610 Ships in 12 - 17 working days

Air cargo is a key element of the global supply chain. It allows outsourcing of manufacturing to other countries and links production in both multinational and smaller enterprises. It has also been the most important driver of certain export industries in countries such as South Africa, Kenya and Chile. As a component of the air transport industry, air cargo makes the crucial difference between profit and loss on many long-haul routes. This second edition of Moving Boxes by Air offers a comprehensive and up-to-date guide to the business and practices of air cargo, with chapters dedicated to key issues such as current trends, market characteristics, regulation, airport terminal operations, pricing and revenues, and environmental impacts. The book illustrates the recent emphasis on mergers at the expense of alliances, which have not had the impact that they had on passenger operations. The section on security has been expanded to assess in more depth the threats to aircraft from terrorists, particularly in the lower cargo and passenger baggage compartments. Surcharges are examined and the book considers whether all airlines will follow the lead of some to do away with both fuel and security surcharges. The book concludes with a summary of the latest industry forecasts. Fully updated throughout, this edition is the definitive guide to air cargo for professionals within both the aviation and freight industries.

The Packaging Development Process - A Guide for Engineers and Project Managers (Paperback): Kristine Demaria The Packaging Development Process - A Guide for Engineers and Project Managers (Paperback)
Kristine Demaria
R1,858 Discovery Miles 18 580 Ships in 12 - 17 working days

The Packaging Development Process: A Guide for Engineers and Project Managers presents the techniques necessary for creating, testing, and launching packaging, in one convenient reference book. It does so by explaining each step of how a packaging project evolves from the business plan to product launch, with an emphasis on the financial and human resources necessary to move the project forward.Included are extended case studies and detailed flow charts. The case studies create an interesting, informative and understandable read, while the flow charts explain concepts. The text is intended to give package engineers and managers the tools they need to realize new package ideas and to revamp existing packaging in the framework of business teams.

Printer's Devil - A True Story (Paperback): Bill Fairbairn Printer's Devil - A True Story (Paperback)
Bill Fairbairn
R442 R293 Discovery Miles 2 930 Save R149 (34%) Out of stock

Extra, extra! Read all about it! Bill Fairbairn started as a printer's devil in Scotland setting up newspaper headlines by hand 60 years ago. His vagabond reporter years in three continents followed in quick pursuit. This tale outlines some of the people and events he encountered across Canada working for newspapers, radio and magazines. Events took him from teaching journalism on the Indian Reserve, near Kamloops, to reporting the English to French devolution in Montreal and a great deal in between. Sixty years after his printing apprenticeship started his "Devil's Imprint" is here for you to judge. He beseeches you to be gentle with one whose craft took him up a media mountain and down to the more peaceful valley below.

The Production of Books in England 1350-1500 (Hardcover, New): Alexandra Gillespie, Daniel Wakelin The Production of Books in England 1350-1500 (Hardcover, New)
Alexandra Gillespie, Daniel Wakelin
R2,974 R2,332 Discovery Miles 23 320 Save R642 (22%) Ships in 12 - 17 working days

Between roughly 1350 and 1500, the English vernacular became established as a language of literary, bureaucratic, devotional and controversial writing; metropolitan artisans formed guilds for the production and sale of books for the first time; and Gutenberg's and eventually Caxton's printed books reached their first English consumers. This book gathers the best new work on manuscript books in England made during this crucial but neglected period. Its authors survey existing research, gather intensive new evidence and develop new approaches to key topics. The chapters cover the material conditions and economy of the book trade; amateur production both lay and religious; the effects of censorship; and the impact on English book production of manuscripts and artisans from elsewhere in the British Isles and Europe. A wide-ranging and innovative series of essays, this volume is a major contribution to the history of the book in medieval England.

3d Printing And Additive Manufacturing: Principles And Applications - Fifth Edition Of Rapid Prototyping (Hardcover, 5th... 3d Printing And Additive Manufacturing: Principles And Applications - Fifth Edition Of Rapid Prototyping (Hardcover, 5th Revised edition)
Chee Kai Chua, Kah Fai Leong
R3,165 Discovery Miles 31 650 Ships in 12 - 17 working days

Additive Manufacturing (AM) technologies are developing impressively and are expected to bring about the next revolution. AM is gradually replacing traditional manufacturing methods in some applications because of its unique properties of customisability and versatility. This book provides a very comprehensive and updated text about different types of AM technologies, their respective advantages, shortcomings and potential applications.3D Printing and Additive Manufacturing: Principles and Applications is a comprehensive textbook that takes readers inside the world of additive manufacturing. This book introduces the different types of AM technologies, categorised by liquid, solid and powder-based AM systems, the common standards, the trends in the field and many more.Easy to understand, this book is a good introduction to anyone interested in obtaining a better understanding of AM. For people working in the industry, this book will provide information on new methods and practices, as well as recent research and development in the field. For professional readers, this book provides a comprehensive guide to distinguish between the different technologies, and will help them make better decisions regarding which technology they should use. For the general public, this book sheds some light on the fast-moving AM field.In this edition, new AM standards (e.g. Standard of Terminology and Classification of AM systems) and format standards will be included, Furthermore, the listing of new machines and systems, materials, and software; as well as new case studies and applications in industries that have recently adopted AM (such as the Marine and Offshore industry) have also been incorporated.

Manuscripts and Printed Books in Europe 1350-1550 - Packaging, Presentation and Consumption (Paperback): Emma Cayley, Susan... Manuscripts and Printed Books in Europe 1350-1550 - Packaging, Presentation and Consumption (Paperback)
Emma Cayley, Susan Powell
R963 Discovery Miles 9 630 Ships in 12 - 17 working days

This collaborative collection considers the packaging, presentation and consumption of medieval manuscripts and early printed books in Europe 1350-1550. It showcases innovative research on the history of the book from a range of established and younger scholars from the US and Europe in the fields of English and French Studies, History, Music, and Art History. The collection falls naturally into three sections: * Packaging and Presentation: The physical context of the manuscript and printed book including its binding, visual presentation and internal organization * Consumers: Producers, Owners, and Readers * Consuming the Text: The experience of the audience(s) for books These three strands are interdependent, and highlight the materiality of the manuscript or printed book as a consumable, focusing on its 'consumability' in the sense of its packaging and presentation, its consumers, and on the act of consumption in the sense of reading and reception or literal decay.

Materials for Engineers and Technicians (Paperback, 7th edition): William Bolton, R.A. Higgins Materials for Engineers and Technicians (Paperback, 7th edition)
William Bolton, R.A. Higgins
R1,248 Discovery Miles 12 480 Ships in 9 - 15 working days

For over forty years, Materials for Engineers and Technicians has given thousands of students an easily accessible introduction to materials engineering and manufacturing processes. This renowned text is a comprehensive overview of the wide-ranging subject area, written in a straightforward, readable style. It is devoid of excessive jargon and mathematical complexity, and retains a practical down-to-earth approach. This expanded edition references specifications for materials and materials testing that have been updated to include European-wide standards of the EU. More applications of materials and case studies have been included. New content discusses the choice of materials and processes in relation to 3D printing and the importance of materials recycling and sustainability. The increased emphasis on the selection of materials reflects this aspect of materials engineering now seen within current vocational and university courses. In addition to meeting the requirements of vocational and undergraduate engineering syllabuses, this text also serves as a valuable desktop reference for professional engineers working in product design who require a quick source of information on materials and manufacturing processes.

Industrial Relations in the British Printing Industry - The Quest for Security (Hardcover): John Child Industrial Relations in the British Printing Industry - The Quest for Security (Hardcover)
John Child
R3,577 Discovery Miles 35 770 Ships in 12 - 17 working days

First published in 1967, Industrial Relations in the British Printing Industry was written to provide a comprehensive picture of the development of organisations of both employers and those employed in the British printing industry. The book traces the story from the seventeenth century Craft Guilds and the Stationers Company, through the development of trade unions and union rule in the nineteenth century and up to the technical revolution of the early 1900s. Later chapters cover in detail problems such as restrictive practices and productivity bargaining in the thirty years prior to the original publication of the book. It also explores how their aims and strategies are related to changing technological and economic conditions. Industrial Relations in the British Printing Industry will appeal to those with an interest in social history and the history of industrial relations, particularly with regards to the printing industry.

Author and Printer in Victorian England (Hardcover): Allan C Dooley Author and Printer in Victorian England (Hardcover)
Allan C Dooley
R2,031 Discovery Miles 20 310 Ships in 10 - 15 working days

Author and Printer in Victorian England demonstrates that printing technology shapes texts. The technology involved was a nineteenth-century revolution in printing methods; the texts were classic literary works by Victorian authors. What was at stake was textual control: who would decide how the text would read-author, compositor, printer's reader, or publisher? In a unique fusion of literary history and printing history, Allan C. Dooley explores the interactions between individual authors and their publishers and printers. He takes the reader through each stage of a work's development, illustrating how authors attempted to perfect and protect their writings from compositional manuscript through stereotyped reprints. His analysis includes details of a wide range of technical innovations and changes in practices in the printing of books between the development of printing machines in the 1830s and 1840s and the introduction of the Linotype in the 1890s. Drawing on the experiences of leading Victorian authors, he shows how nineteenth-century printing practices both enhanced and diminished writers' abilities to control texts. He reveals that much more was under their control than has commonly been believed and that many authors took advantage of printing technologies in order to gain and maintain control over the texts of their works. But new kinds of errors and new sources of inaccuracy were introduced by the technology as well.

The First Great Awakening in Colonial American Newspapers - A Shifting Story (Paperback): Lisa Smith The First Great Awakening in Colonial American Newspapers - A Shifting Story (Paperback)
Lisa Smith
R1,237 Discovery Miles 12 370 Ships in 12 - 17 working days

Gathering the attention and excitement of American colonists from Boston to Charleston, the religious revival of the 1740s traditionally known as the First Great Awakening provided colonial newspaper printers with their first story of transcolonial importance. At the time of the Awakening, American newspapers had become a vital part of the colonial information network as each major city offered at least one weekly paper. Papers printed weekly reports on revivalist preaching, eye-witness accounts of revival meetings, shocking stories of improper ordinations and church separations, as well as numerous contributed letters praising or denouncing virtually every aspect of the Awakening. No other colonial event of the 1740s, including the War of the Austrian Succession (1740-1748) and the Jacobite Rebellion (1745), came close to receiving as much newspaper coverage, making the First Great Awakening America's first "Big Story." In The First Great Awakening in Colonial American Newspapers: A Shifting Story, Lisa Smith offers the first scholarly work to examine in detail the printed newspaper record of the revival. This comprehensive, in-depth examination of colonial newspapers over a ten-year period uncovers information on shifts in the presentation of the revival over time, specific differences in regional reporting, and significant transformations in the newspaper personae of popular revivalists such as George Whitefield and Gilbert Tennent. Using original newspaper excerpts and graphs revealing reporting trends, this book presents an engaging, detailed picture of how colonial newspaper printers covered the experience of the First Great Awakening.

Temperate Fruits - Production, Processing, and Marketing (Hardcover): Debashis Mandal, Ursula Wermund, Lop Phavaphutanon,... Temperate Fruits - Production, Processing, and Marketing (Hardcover)
Debashis Mandal, Ursula Wermund, Lop Phavaphutanon, Regina Cronje
R4,380 Discovery Miles 43 800 Ships in 12 - 17 working days

This volume, Temperate Fruits: Production, Processing, and Marketing, presents the latest pomological research on the production, postharvest handling, processing and storage, and information on marketing for a selection of temperate fruits. These include apple, pear, quince, peach, plum, sweet cherry, kiwifruit, strawberry, mulberry, and chestnut. With chapters from fruit experts from different countries of the world, the book provides the latest information on the effect of climate change on fruit production, organic fruit growing and advanced fruit breeding, the nutraceutical value and bioactive compounds in fruits and their role in human health, and new and advanced methods of fruit production. Topics include microirrigation, sustainable nutrient management, crop protection and plant health management, and farm mechanization.

Packaged for Life: Scent - Packaging design for everyday objects (Hardcover): Victionary Packaged for Life: Scent - Packaging design for everyday objects (Hardcover)
Victionary
R799 Discovery Miles 7 990 Ships in 12 - 17 working days
Designing for Re-Use - The Life of Consumer Packaging (Paperback, New): Tom Fisher, Janet Shipton Designing for Re-Use - The Life of Consumer Packaging (Paperback, New)
Tom Fisher, Janet Shipton
R1,159 Discovery Miles 11 590 Ships in 9 - 15 working days

Packaging is ephemeral - its purpose is to be 'wasted' once we've removed the product it contains. Whilst we are encouraged to 'reduce, re-use and recycle', Designing for Re-Use proposes that domestic re-use is the 'Cinderella' of this trinity, because it is under researched and little understood. The re-use of packaging could have a significant effect on the quantity of material that enters the waste stream and the energy and consequently carbon that is expended in its production - every re-used item is another item not purchased. The authors demonstrate that we do re-use - but usually despite, rather than because of, the actions of government and designers. The book shows that by understanding the ways in which actions of this sort fit with everyday life, opportunities may be identified to enhance the potential for re-use through packaging design. The authors itemize the factors that affect the re-use of packaging, and analyse the home as a system in which objects are processed. Some of these factors relate to the specifics of the design, including the type of materials used and the symbolism of the branding. Other factors are more obviously social - for instance the effects on re-use of different consumer orientations. The book provides practical guidance from a design perspective, in the context of real-life examples, to provide professionals with vital design recommendations and evaluate how a practice orientated approach to understanding consumers' behaviour is significant for moving towards sustainability through design.

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