"Secrets of Social Media Marketing" is a handbook for marketers and
business owners to use in deciding how to employ the new social
media for online marketing. Social media has quickly moved from the
periphery of marketing into the forefront, but this is a new and
quickly-evolving field and there are few established formulas for
success. Building on the lessons set out in Gillin's acclaimed and
oft-reviewed "The New Influencers: A Marketer's Guide to the New
Social Media," this book provides practical advice on strategy,
tools, and tactics. It is a hands-on manual that will educate
marketers on how to extend their brands, generate leads, and engage
customer communities using online tools.
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