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Books > Reference & Interdisciplinary > Communication studies > Research methods
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The Research Imagination - An Introduction to Qualitative and Quantitative Methods (Hardcover, New)
Loot Price: R3,779
Discovery Miles 37 790
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The Research Imagination - An Introduction to Qualitative and Quantitative Methods (Hardcover, New)
Expected to ship within 12 - 19 working days
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The idea that science is a blueprint for research, and imagination
gives research its life and purpose inspired this comprehensive
explanation of research methodology. The authors' decades of
experience have revealed that research is a craft requiring
judgment and creativity, not simply memorization and application of
the rules of science. Whether one is conducting an intimate
one-on-one interview or a large-scale examination of an entire
society, human imagination and scientific principles of inquiry go
hand in hand. To that end, this book emphasizes scientific method,
but also acknowledges its critics. It covers a wide variety of
data-collection techniques, but presents them as reinforcing rather
than competing with one another, thus striking a balance between
qualitative and quantitative methods. It is designed for students
and instructors who want a comprehensive treatment of a variety of
research techniques with special emphasis on qualitative
approaches.
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