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Innovation Management and New Product Development (Paperback, 7th edition)
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Innovation Management and New Product Development (Paperback, 7th edition)
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Explore key concepts of managing innovation and engage with latest
developments in the field Innovation Management and New Product
Development, 7th Edition, by Trott is an established textbook on
innovation management, management of technology, new product
development and entrepreneurship. It provides an evidence-based
approach to managing innovation in a wide range of contexts,
including manufacturing, services, small to large organisations and
the private and public sectors. The book keeps you abreast of the
recent developments in the field of innovation and how the subject
is being discussed in the wider business world through up-to-date
examples, case studies, illustrations and images in every chapter.
Clear and informed coverage of the management processes of new
product development, coupled with a practical orientation of taking
you through real-life challenges and dilemmas, makes it an
essential textbook for MBA, MSc and advanced undergraduate courses.
Pearson, the world's learning company.
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