Innovation Management and New Product Development (Paperback, 7th edition)

Explore key concepts of managing innovation and engage with latest developments in the field Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps you abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter. Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses. Pearson, the world's learning company.

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	December 2020
First published:	2021
Authors:	Paul Trott
Dimensions:	244 x 188 x 20mm (L x W x T)
Format:	Paperback
Pages:	568
Edition:	7th edition
ISBN-13:	978-1-292-25152-3
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management & management techniques > Project management Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Promotions
LSN:	1-292-25152-2
Barcode:	9781292251523

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