Consumer Ethnocentrism, Country of Origin and Marketing - Food Market in Poland (Hardcover)

Country of origin and consumer ethnocentrism are evolving constructs as consumers' perception of country, state, or region changes over time. Understanding consumer motivations and attitudes towards a country and its products can provide valuable insights for marketing strategies. This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers. The book aims to determine how appeals to the domestic or foreign country-of-origin provided through claims, symbols, labels, and quality signs can affect consumer attitudes and food purchase intentions as well as to contextualise consumer behaviour issues in the broader picture of the entire system of food production and distribution. The reader will gain a comprehensive understanding of consumer ethnocentrism and country-of-origin effect on the food market based on a series of original research studies conducted in Poland. The combination of quantitative and qualitative research methods provides novel and valuable insights into the phenomena under study. Based on original research, this innovative volume will be a valuable resource for consumer behaviour, food marketing, and international marketing scholars and students.

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Series:	Routledge Studies in Marketing
Release date:	September 2022
First published:	2023
Authors:	Pawel Bryla • Tomasz Domanski
Dimensions:	234 x 156mm (L x W)
Format:	Hardcover
Pages:	336
ISBN-13:	978-1-03-226900-9
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	1-03-226900-6
Barcode:	9781032269009

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!