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Consumer Ethnocentrism, Country of Origin and Marketing - Food Market in Poland (Hardcover)
Loot Price: R3,801
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Consumer Ethnocentrism, Country of Origin and Marketing - Food Market in Poland (Hardcover)
Series: Routledge Studies in Marketing
Expected to ship within 12 - 17 working days
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Country of origin and consumer ethnocentrism are evolving
constructs as consumers' perception of country, state, or region
changes over time. Understanding consumer motivations and attitudes
towards a country and its products can provide valuable insights
for marketing strategies. This book explores the phenomena of
consumer ethnocentrism and country-of-origin effect on the food
market using examples from Polish retailers. The book aims to
determine how appeals to the domestic or foreign country-of-origin
provided through claims, symbols, labels, and quality signs can
affect consumer attitudes and food purchase intentions as well as
to contextualise consumer behaviour issues in the broader picture
of the entire system of food production and distribution. The
reader will gain a comprehensive understanding of consumer
ethnocentrism and country-of-origin effect on the food market based
on a series of original research studies conducted in Poland. The
combination of quantitative and qualitative research methods
provides novel and valuable insights into the phenomena under
study. Based on original research, this innovative volume will be a
valuable resource for consumer behaviour, food marketing, and
international marketing scholars and students.
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