Rethinking the Media Audience - The New Agenda (Paperback)

Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life. Only this new agenda, they suggest, can adequately account for our ubiquitous, highly reflexive, participation in modern media culture. Offering a thorough survey of audience research this volume also offers a provocative pointer to future directions and trends in reception research and qualitative analysis.

General

Imprint:	Sage Publications Ltd
Country of origin:	United States
Release date:	2001
First published:	1999
Editors:	Pertti Alasuutari
Dimensions:	234 x 156 x 12mm (L x W x T)
Format:	Paperback
Pages:	224
ISBN-13:	978-0-7619-5071-4
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General
LSN:	0-7619-5071-0
Barcode:	9780761950714

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