Pertti Alasuutari provides a state-of-the-art summary of the field
of audience research. With contributions from Ann Gray, Joke
Hermes, John Tulloch and David Morley, a case is presented for a
new agenda to account for the role of the media in everyday life.
Only this new agenda, they suggest, can adequately account for our
ubiquitous, highly reflexive, participation in modern media
culture. Offering a thorough survey of audience research this
volume also offers a provocative pointer to future directions and
trends in reception research and qualitative analysis.
General
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