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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Media Criticism in a Digital Age - Professional And Consumer Considerations (Hardcover)
Loot Price: R6,462
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Media Criticism in a Digital Age - Professional And Consumer Considerations (Hardcover)
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Media Criticism in a Digital Age introduces readers to a variety of
critical approaches to audio and video discourse on radio,
television and the Internet. It is intended for those preparing for
electronic media careers as well as for anyone seeking to enhance
their media literacy. This book takes the unequivocal view that the
material heard and seen over digital media is worthy of serious
consideration. Media Criticism in a Digital Age applies key
aesthetic, sociological, philosophical, psychological, structural
and economic principles to arrive at a comprehensive evaluation of
programming and advertising content. It offers a rich blend of
insights from both industry and academic authorities. These
insights range from the observations of Plato and Aristotle to the
research that motivates twenty-first century marketing and
advertising. Key features of the book are comprised of: multiple
video examples including commercials, cartoons and custom graphics
to illustrate core critical concepts; chapters reflecting today's
media world, including coverage of broadband and social media
issues; fifty perceptive critiques penned by a variety of widely
respected media observers and; a supplementary website for
professors that provides suggested exercises to accompany each
chapter (www.routledge .com/cw/orlik) Media Criticism in a Digital
Age equips emerging media professionals as well as perceptive
consumers with the evaluative tools to maximize their media
understanding and enjoyment.
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