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The Economics of Quality, Grades and Brands (Routledge Revivals) (Hardcover) Loot Price: R1,384
Discovery Miles 13 840
Repayment Terms: R130 pm x 12*
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The Economics of Quality, Grades and Brands (Routledge Revivals) (Hardcover): Peter Bowbrick

The Economics of Quality, Grades and Brands (Routledge Revivals) (Hardcover)

Peter Bowbrick

Series: Routledge Revivals

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Loot Price R1,384 Discovery Miles 13 840 | Repayment Terms: R130 pm x 12*

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Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this. Here, Peter Bowbrick brings together different traditions of quality analysis from economics, marketing economics and marketing itself to identify the limitations of the different traditions of quality economics and some approaches to its analysis. Beginning with a definition of the subject and the concepts involved, this comprehensive title will be of particular value to students of Economics, Marketing and Business Studies.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Revivals
Release date: June 2014
First published: 1992
Authors: Peter Bowbrick
Dimensions: 216 x 138mm (L x W)
Format: Hardcover
Pages: 364
ISBN-13: 978-1-138-79322-4
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Management of specific areas > Production & quality control management
LSN: 1-138-79322-1
Barcode: 9781138793224

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