The telecommunications industry is one of the most influential and
significant global industries. As well as being fundamentally
important to the health of the modern economy, it is going through
a period of unprecedented change, facing a range of strategic
challenges from globalization and cross-border alliances, to
changing technologies and consumer demands. This innovative book
provides a comprehensive analysis of the key players in the
industry and uses their experiences to illustrate the strategic
decisions and dilemmas that have led to both notable successes and
infamous failures. Case-studies from the US, UK and Europe have
been selected to illustrate key strategic concepts in the industry
including: managing ascent and decline convergence and
specialization protecting core markets managing industrial
transition. Combining in-depth analysis with focused discussion of
the strategic context, this key text will be of interest to
students on specialist telecommunications and information
management courses as well as MBA students interested in the
strategic analysis of this evolving global industry.
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