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The Internationalisation of Mobile Telecommunications - Strategic Challenges in a Global Market (Hardcover) Loot Price: R3,889
Discovery Miles 38 890
The Internationalisation of Mobile Telecommunications - Strategic Challenges in a Global Market (Hardcover): Peter Curwen,...

The Internationalisation of Mobile Telecommunications - Strategic Challenges in a Global Market (Hardcover)

Peter Curwen, Jason Whalley

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Loot Price R3,889 Discovery Miles 38 890 | Repayment Terms: R364 pm x 12*

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Peter Curwen and Jason Whalley review the strategic operations of, and technological options available to, the 30 most prominent international mobile operators. This review is initially based upon the Asia-Pacific, African, European, Latin American and North American regions before moving on to take a worldwide perspective. The authors place these mobile operators within a wider business context via a broad ten-year appraisal of the companies involved in the entire telecommunications, media and technology (TMT) sector. The issue as to whether there truly is such a thing as a global mobile operator is addressed; the answer, in practice, is negative. Based upon the very latest data available, the underlying premise of the book is that mobile telecommunications is such a fast-moving sector that operators are obliged to alter their international strategies as circumstances unravel without necessarily having a long-term master plan, and hence that opportunism is a hallmark of operators' international strategies. This state-of-the-art overview of the internationalisation of mobile telecommunications will prove essential reading for academics and practitioners with a vested interest in technology, telecommunications and strategic management.

General

Imprint: Edward Elgar Publishing Ltd
Country of origin: United Kingdom
Release date: November 2008
Authors: Peter Curwen • Jason Whalley
Dimensions: 234 x 156mm (L x W)
Format: Hardcover
Pages: 296
ISBN-13: 978-1-84844-111-8
Categories: Books > Science & Mathematics > Science: general issues > Industrial applications of scientific research & technological innovation
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LSN: 1-84844-111-8
Barcode: 9781848441118

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