100 lessons from one of Britain's most successful businessmen You
must know businesses or leaders that seem to have it all - loyalty
and success in equal measure. Do you aspire to the same, but worry
that 'nice guys finish last'? In Nice Is Not a Biscuit, Peter Mead
reveals the secrets of his success, and distils a lifetime's
thought about the right way to do business. His 100 entertaining
lessons include: How to be a boss and a human being at the same
time Why trust in your brand is so precious How to gain a share of
both heads and hearts Nice is not patting people on the head. It's
every person respecting every other person. Do that and you create
a great business. It's a credo for life.
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