New products are the major driver of revenue growth in today's
dynamic business environment. In this Handbook, the world's
foremost experts on new product development bring together the
latest thinking on this vitally important topic. These
thought-leading authors organize knowledge into useful and
insightful frameworks, covering all aspects of new product
development: companies, collaborators, customers, context, markets,
and performance. The contributors delve into a broad range of
topics, covering each one deeply and comprehensively. Careful
attention to the development of these topics make it a fantastic
single-source reference for state-of-the-art knowledge on new
product development, including comprehensive sets of questions and
discussion topics to inspire future research. Managers will benefit
from the Handbook by expanding their knowledge of new product
development, and for researchers, the book provides a comprehensive
look at the current research, as well as offering opportunities to
continue expanding on this body of knowledge. Contributors include:
A.M. Baker, B.L. Bayus, S. Bharadwaj, D. Boyd, R.J. Calantone, G.
Challagalla, D. Chandrasekaran, G. Colarelli O'Connor, R.G. Cooper,
C.A. Di Benedetto, N. Donthu, E. Fang, G.J. Fisher, N.Z. Foutz, N.
Franke, E. Genc, J. Goldenberg, P.N. Golder, D.A. Griffith, E.
Keko, V. Kuppuswamy, D. Mitra, C. Moorman, C.P. Moreau, H. Nguyen,
J.C. Prabhu, G.J. Prevo, N. Ramani, V.R. Rao, S.M. Shugan, R.
Srinivasan, S. Stremersch, G.J. Tellis, L.H. Vincent, E. von
Hippel, S. Wies, G. Yalcinkaya, E. Yin
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