* Global examples are used throughout from companies such as
Wal-Mart, Dell, Unilever, DHL, Maersk, Amazon, Zara, Cisco Systems,
3M and BASF to ensure the book is truly global in its
applicability. * Provides a more comprehensive and practical
approach than competing texts, considering broader Supply Chain
processes and how they can ensure competitive advantage and
sustainability. * Features textbook pedagogy to aid learning
throughout, including worked examples explaining different
analytics techniques, international case studies, review questions
and supplementary online resources.
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